Samsung The Frame Samsung The Frame Pro LS03FW 75" 4K HDR Smart Neo Review

The Samsung The Frame Pro is a 75-inch art-display that happens to be a TV. It scores in the 97th percentile for display performance and the 94th for gaming, but its picture quality sits at just the 45th percentile. At $1,998, you're buying the frame, not the best picture.

The Samsung The Frame Pro LS03FW is a 75-inch Mini-LED TV that scores a 94.6 out of 100 for corporate use in our database, which is its strongest suit. That's not just about looking good in a boardroom. It means this TV nails the basics for presentations and video calls with top-tier connectivity and a glare-free matte screen that works in bright rooms. For $1,998, you're getting a display that lands in the 97th percentile overall, and a gaming score in the 94th percentile thanks to its 120Hz panel and FreeSync Premium Pro. But its picture quality score sits at the 45th percentile, which tells you this TV's main mission isn't to be the absolute best-looking screen on the market. It's a lifestyle product that wants to be art when it's off and a very capable screen when it's on.

Let's talk numbers. The display performance is in the 97th percentile, which is elite. That's driven by its 75-inch Mini-LED panel, 4K resolution, and that signature matte, anti-glare finish. For gaming, it's in the 94th percentile, thanks to a native 120Hz refresh rate, ALLM, and FreeSync Premium Pro support. That's a legit setup for console or PC gaming. Connectivity is a major strength at the 93rd percentile, with five HDMI ports (including eARC) and a wireless One Connect Box that keeps cable clutter to a minimum. HDR support is solid at the 90th percentile, covering HDR10+ and HLG. The trade-off is in pure picture quality, which ranks at the 45th percentile. While the matte screen is great for fighting reflections, it can't match the pure contrast and pop of a high-end glossy OLED or QLED panel. The audio, at the 80th percentile, is decent but you'll likely want a soundbar for movies.

At $1,998, the value proposition is clear: you're paying a premium for the design and the Art Mode ecosystem. You can get better pure picture quality for this price from competitors like TCL's QM8 series. But if you want a TV that disappears into your wall as a piece of art when not in use, there's basically no direct competitor. You're buying the frame, literally and figuratively. For that specific need, the price is justified by the high-end Mini-LED panel, great gaming specs, and that seamless design.

Stacked up against the competition, the Frame Pro is a niche player. The TCL QM8 offers better raw picture quality and often at a lower price, but it looks like a TV. The LG OLED G5 will destroy it in contrast and black levels, but it's glossy and reflects everything. The Hisense U6 series is a budget Mini-LED option, but it lacks the design finesse and gaming chops. The Sony BRAVIA 5 is a closer competitor in smart features and processing, but again, it doesn't do the art thing. The Frame Pro's closest rival is... last year's Frame model. If the art gallery aesthetic is your goal, this is the one to get. If you just want the best picture for your money, look at TCL or Hisense.

Skip this TV if you're a pure home theater enthusiast chasing the best possible picture. With a picture quality score in the 45th percentile, it's objectively outclassed by many other Mini-LED and OLED TVs at this price point, like the TCL QM8. Also, if you don't care about the Art Mode or the frame design, you're paying a significant premium for features you won't use. Look at a traditional high-performance panel instead.

We recommend the Samsung The Frame Pro LS03FW if your priority is a TV that doubles as decorative art. Its 97th percentile display score and 94th percentile gaming features mean it's no slouch when it's actually on, and the wireless One Connect Box is a brilliant touch. The data is clear on the compromise: you're accepting 45th percentile picture quality for that matte, frame-like look. For the right buyer—someone who values design as much as performance—that's a trade worth making. For everyone else, a traditional high-performance TV will offer more bang for your buck.