Sony BRAVIA 3 K65S30 64.5"
The 65-inch Direct LED panel uses Sony’s 4K HDR Processor X1 and Triluminos Pro for accurate color, supporting Dolby Vision at a 60Hz native refresh rate. Its Google TV platform integrates streaming and smart home control, with Wi-Fi 6 and exclusive PS5 features like ALLM adding gaming versatility. This TV best suits budget-conscious streamers who prioritize color accuracy and a fluid smart experience over high refresh rates.
이 TV 정보
Experience 4K HDR color and the user-friendly streaming of Google TV with the BRAVIA 3 K65S30 65" 4K HDR Smart LED TV from Sony. The K65S30 combines HDR color support and Sony's intelligent picture processing to analyze and enhance every scene with accurate, lifelike color. Connect HD and UHD devices via HDMI 2.1 inputs with advanced features like ALLM and eARC. For streaming, the built-in Google TV OS provides a plethora of apps and options with your favorites and frequently watched shows brought together in one convenient home screen.
- UHD 4K 3840 x 2160 LED Panel
- HDR10, HLG, Dolby Vision Compatible
- Google TV OS
- 60 Hz Native Refresh Rate
The 30-Second Version
Big Sony screen, great connectivity, meh picture. Grab it under $700 or move on to a Hisense or TCL.
Overview
This 65-inch Sony is a bit of an oddball. It comes loaded with Google TV, Dolby Vision, and killer connectivity, but the actual picture quality is surprisingly mediocre for a brand that usually nails it. If you just want a big, smart screen for casual streaming and don't obsess over deep blacks or high brightness, it's fine. But for the price, you'd expect more punch.
Performance
What surprised us most is that even with Sony's Triluminos Pro and Dolby Vision, this TV's picture quality lands in the bottom half of our database. Bright scenes look decent, but dark room viewing is where it stumbles, with grayish blacks and no local dimming to save it. On the plus side, the smart platform is snappy and Wi-Fi 6 is a welcome future-proofing touch. Gaming feels just okay thanks to the 60Hz panel, but ALLM keeps input lag low for casual play.
Pros & Cons
Pros
- Excellent connectivity with Wi-Fi 6 and Bluetooth 5.3 94th
- Google TV is intuitive and well-integrated 88th
- Dolby Vision support at this price is a win 84th
- Big 65-inch screen for immersive casual viewing 82th
Cons
- Picture quality is below average, especially in dark rooms
- 60Hz panel feels sluggish for gaming beyond casual play
- Setup can be a headache thanks to Google Home requirement
- Price swings wildly—don't overpay
The Word on the Street
Specifications
Full Specifications
Display
| Size | 65" |
| Resolution | 4K |
| Panel Type | LED |
| Backlight | Direct LED |
| Aspect Ratio | 16:9 |
| Curved | No |
Picture Quality
| Color Gamut | Triluminos Pro |
| Motion Tech | Motionflow XR Motion Enhancer |
| Processor | 4K HDR Processor X1 |
HDR
| HDR Formats | HDR10, HLG, Dolby Vision |
| Dolby Vision | Yes |
| HDR10+ | No |
| HLG | Yes |
Gaming
| Refresh Rate | 60 Hz |
| ALLM | Yes |
| Game Mode | Yes |
Smart TV
| Platform | Google TV |
| Voice Assistant | Google Assistant |
| Screen Mirroring | AirPlay 2, Chromecast |
| Works With | Google Home |
Audio
| Speaker Config | 2 |
| Wattage | 20 |
| Dolby Atmos | Yes |
| Surround Sound | Dolby Audio, Dolby Atmos |
| eARC | Yes |
Connectivity
| HDMI Ports | 4 |
| HDMI Version | 2.1 |
| USB Ports | 2 |
| Wi-Fi | Wi-Fi 6 |
| Bluetooth | 5.3 |
| Ethernet | Yes |
| Optical Audio | Yes |
| VESA Mount | 300x300 |
Power & Size
| Power | 227 |
| Energy Star | No |
| Weight | 21.4 kg / 47.2 lbs |
Value & Pricing
At $1246, this TV is a hard pass. But we've seen it as low as $648, and at that price, it's a decent buy for a large smart display. Just know you're paying for size and Sony's brand, not top-tier picture performance. Shop around and don't spend more than $700.
vs Competition
The Hisense U7 65U75QG (often around $800) gets you far better picture quality with mini-LED backlighting and a 120Hz panel, making it a smarter buy for gamers. The TCL QM8K is another step up, with even higher brightness and richer HDR. Sony's BRAVIA 3 feels like a step behind both in sheer image quality, only winning on pure connectivity and brand loyalty.
| Spec | Sony BRAVIA 3 K65S30 64.5" | LG C5 Series OLED55C5PUA | Hisense U7 Series 65U75QG | Samsung QN85D QN85D | TCL QM8K Series 75QM8K | Roku Plus Series 55R6C7 |
|---|---|---|---|---|---|---|
| Screen Size | 65 | 55 | 64.5 | 75 | 75 | 55 |
| Resolution | 3840x2160 | 3840x2160 | 4K | 3840x2160 | 4K | 3840x2160 |
| Panel Type | LED | OLED | QLED | Neo QLED | MiniLED | QLED |
| Refresh Rate | 60 | 144 | 165 | 120 | 144 | 60 |
| Hdr | HDR10, HLG, Dolby Vision | Dolby Vision, HDR10 | Dolby Vision, HDR 10+, HDR 10, Hybrid Log-Gamma (HLG) | HDR10, HDR10+, HLG | Dolby Vision IQ, HDR10+, HLG | Dolby Vision, HDR 10+, Hybrid Log-Gamma (HLG) |
| Smart Platform | Google TV | webOS | Google TV | Tizen | Google TV | Roku TV |
| Dolby Vision | true | true | true | false | true | true |
| Dolby Atmos | true | true | true | true | true | true |
| Hdmi Version | 2.1 | 2.1 | 2.1 | 2.1 | 2.1 | 2.1 |
| Compare | Compare | Compare | Compare | Compare |
| Product | Hdr | Audio | Smart | Gaming | Display | Connectivity | Social Proof | Picture Quality |
|---|---|---|---|---|---|---|---|---|
| Sony BRAVIA 3 K65S30 64.5" | 88.2 | 77.3 | 82.4 | 52.9 | 71.2 | 94.2 | 83.5 | 35.9 |
| LG C5 Series OLED55C5PUA Compare | 86.7 | 99.9 | 71.6 | 99.9 | 89.3 | 92.6 | 98.1 | 88.3 |
| Hisense U7 Series 65U75QG Compare | 91.3 | 93.9 | 97 | 95.3 | 38.4 | 97.2 | 94.2 | 97.8 |
| Samsung QN85D QN85D Compare | 84.3 | 89.4 | 76.8 | 78.9 | 90.8 | 90 | 98.1 | 78.9 |
| TCL QM8K Series 75QM8K Compare | 99.5 | 93.9 | 93.9 | 93.9 | 35.8 | 94.2 | 98.1 | 99.8 |
| Roku Plus Series 55R6C7 Compare | 75.7 | 81.6 | 99.7 | 56.8 | 78.6 | 90 | 94.2 | 78.9 |
Common Questions
Q: Is this TV good for gaming?
Only if you're playing casual games or using a PS5 in Game Mode. The 60Hz panel and lack of VRR mean it's not built for competitive gaming. You'll get ALLM, so input lag is low, but don't expect smooth 120fps action.
Q: Does it have good black levels?
Nope, that's its biggest weakness. There's no local dimming, so dark scenes look more gray than true black. A Hisense U7 or TCL QM8K will blow it away in contrast.
Q: Can I use it without Google Home?
Sort of. You can skip the Google Home setup if you go through the basic TV setup, but some features might be locked. It's a hassle, and Google really needs to fix this.
Who Should Skip This
If you're after deep blacks, high brightness, or a smooth 120Hz gaming experience, this isn't the TV for you. Go get the Hisense U7 or TCL QM8K instead, both deliver far better picture quality for similar money.
Verdict
This Sony is tough to recommend unless you catch a steep discount. It's fine for a living room where you just need a reliable, big smart TV, and the connectivity is top-notch. But if you care at all about movie nights looking cinematic or gaming at high refresh rates, spend your money elsewhere.
