Sony BRAVIA 8 K77XR80 76.7"

The Sony BRAVIA 8 delivers best-in-class OLED contrast and remarkable built-in audio that lands in the top 5% of TVs. It's an incredible home theater centerpiece, especially if you snag it near $1,490. Just don't expect it to beat the sun.

The Sony BRAVIA 8 is a massive 77-inch OLED that doesn't pull punches. Over 8 million self-lit pixels give you pure blacks and colors that pop right off the screen, and Sony's XR processor ties it all together so every scene looks like the director intended. It's a premium panel aimed straight at movie lovers and PlayStation fans who want the best cinematic experience without a projector.

This thing is fast where it counts. The near-infinite contrast ratio is the absolute best right now, making dark scenes look incredible. Colors are rich and accurate thanks to XR Triluminos Pro, though overall picture quality is solid but not chart-topping when you compare it to the brightest QD-OLEDs. Gaming is well above average with 120Hz, VRR, and ALLM on two HDMI 2.1 ports, plus exclusive PS5 features, but it won't satisfy the 144Hz crowd. The built-in audio is one of the best on the market, a 50W 5-channel setup with 360 Spatial Sound Mapping that fills a room and makes you question whether you even need a soundbar.

Prices range from $1,490 to $5,196 across vendors, which is a crazy spread. At the low end it's a phenomenal deal for a 77-inch OLED from Sony. If you're anywhere near the $5K mark, walk away and find the better price. Amazon occasionally has it for a lot less, so keep an eye out. At the right price, this TV punches way above its weight for home theater buffs.

Stacked against the LG C4, Sony wins on sound and processing finesse, though LG offers four HDMI 2.1 ports and slightly better gaming chops if you're a multi-console household. The Hisense U8 costs less and gets way brighter, but it's a Mini-LED so you trade that perfect OLED contrast for peak brightness. Samsung's QN900F is an 8K monster with eye-watering sharpness, but it's overkill unless you sit 3 feet from the screen. For most people, the BRAVIA 8 strikes the best balance of picture quality, audio, and smart features in a big screen.

Skip this if you mostly watch TV in a sun-drenched room or outdoors, because the modest HDR brightness just can't cut through glare. Competitive gamers who want 144Hz or need four HDMI 2.1 ports should look at the LG C4 instead.

This is the TV for cinephiles and PS5 owners who want a gorgeous 77-inch OLED with audio good enough to skip the extra gear. If your living room isn't flooded with sunlight and you're after that theater-grade experience, buy it at the lower end of the price range and you'll be thrilled.