Find the best rugged phone in 2026
Built to survive anything:
- Military-Grade Durability - MIL-STD-810H certified for drops, shock, and vibration
- Water & Dust Proof - IP68/IP69K rated for submersion and high-pressure jets
- Extreme Battery - 5000-10000mAh for days without charging
- Outdoor Features - Thermal imaging, laser rangefinder, barometer
Best Phones under $300 for rugged use
Motorola Moto G power 2025 Slate Gray 1024GB
Great Alternatives
These options also score highly and may better suit your specific needs
GAMAKOO R R16 Pro Max 5G Rugged Smartphone Dual Sim Black 256GB
Why we recommend this ▼
Its massive 10000mAh battery provides exceptional multi-day endurance, complemented by a 7.2-inch display ideal for media consumption. The phone is further defined by its rugged, IP68-rated build, offering durability uncommon in large-screen devices. This device is best for users who prioritize extreme battery life and a durable, large-screen experience over pocket-friendly compactness.
Google Pixel 6 5G Android Phone Unlocked Black 128GB 2021
Why we recommend this ▼
Its standout feature is Google's custom Tensor chip, which powers advanced on-device AI features like real-time translation and voice dictation. The phone offers strong battery life with a 4614mAh cell and a clean, fast Android experience with guaranteed updates. It is best for business users and travelers who prioritize reliable performance, strong security features, and seamless Google Assistant integration over top-tier camera hardware.
Samsung Galaxy Refurbished Excellent S22 Phantom Black 128GB
Why we recommend this ▼
Its compact 6.1-inch form factor and 168g weight are paired with a capable Snapdragon 8 Gen 1 chipset and a versatile 50MP camera system. The phone excels in low-light photography and offers smooth 8K video recording, all protected by a durable IP68 build. This device is best for users who prioritize a high-end, pocketable Android phone with strong camera features for everyday use and travel.
GAMAKOO R R16 Pro Max 5G Rugged Smartphone Dual Sim Black 256GB
Why we recommend this ▼
Its standout feature is the massive 10000mAh battery, offering exceptional endurance for a rugged, IP68-rated phone with a large 7.2-inch display. This combination of extreme battery life and durability makes it a practical choice for outdoor workers or travelers who frequently go days between charges. It is best for users who prioritize battery longevity and physical resilience over a premium camera or a high-resolution screen.
Motorola Edge 2024 Midnight Blue 256GB
Why we recommend this ▼
Its IP68 water resistance and 5000mAh battery with 68W wired charging provide excellent durability and all-day power. The 6.6-inch 144Hz AMOLED display offers a smooth, responsive experience for its price segment. This phone is best for business users and travelers who prioritize rugged reliability and fast charging over top-tier camera performance.
Apple iPhone Geek Squad Certified Refurbished 12 Pro Max 5G Graphite 128GB
Why we recommend this ▼
Its 6.7-inch Super Retina XDR OLED display with 1200-nit peak brightness and Dolby Vision support delivers excellent HDR visuals. The Apple A14 Bionic chip and 6GB of RAM provide robust performance for demanding apps and games. This phone is best for users who prioritize a large, high-quality screen and powerful processing for media consumption and multitasking.
HMD HMD Vibe Vibe Charcoal 128GB 2024
Why we recommend this ▼
Its 90Hz refresh rate on a 6.5-inch LCD provides a smoother experience than typical budget phones, paired with a solid 4000mAh battery. It offers a clean Android 14 experience and includes a practical headphone jack, which is becoming rare. This phone is best for users seeking a responsive, basic Android device for everyday tasks who prioritize value over high-end camera performance.
GAMAKOO R26 Ultra 5G Rugged Smartphone Dual Sim Black 256GB
Why we recommend this ▼
Its standout feature is the massive 10000mAh battery, which promises multi-day use and supports 33W fast charging. The large 7.2-inch display and 108MP main camera cater to users who prioritize media consumption and photography. This phone is best for outdoor enthusiasts and travelers who need extreme battery life and a large screen more than a premium, compact build.
BLU BLU G35 G35 Gray 32GB 2025
Why we recommend this ▼
Its 1.6GHz Unisoc octa-core processor and Android 14 platform provide capable performance for a budget device. The 6.5-inch HD+ display and 184g weight offer a large, lightweight viewing experience for the price. This phone is best for budget-conscious users seeking a basic, unlocked Android smartphone for calls, browsing, and light apps.
BLU BLU G34 G34 Cream 64GB 2024
Why we recommend this ▼
Its standout feature is a large 5,000mAh battery, providing extended use on a single charge. It offers good carrier compatibility for major US networks and runs the latest Android 14 on a basic Unisoc T310 processor. This phone is best for users who prioritize long battery life and wide network support over performance for tasks like mobile gaming.
Caterpillar CAT S42 Dual-SIM Black 32GB
Why we recommend this ▼
Its standout feature is the 4200mAh battery, which delivers exceptional endurance for extended use away from power sources. The device is built to a ruggedized standard, offering durability that basic specs don't fully convey. This phone is best for outdoor workers or adventurers who prioritize battery life and physical toughness over high-end performance or display resolution.
TOZO S3 Smart Watch Black
Why we recommend this ▼
Its standout feature is a 10-day battery life from a 300mAh cell, paired with an IP68 waterproof rating and a built-in microphone for calls. The 1.83-inch color touchscreen and over 100 sports modes offer broad functionality for its price point. This watch is best for budget-conscious users who need basic health tracking and call functionality in a durable, long-lasting package.
FOXX S13 S13 5G Cell Gray 256GB
Why we recommend this ▼
Its 6.67-inch AMOLED display offers a 120Hz refresh rate and a peak brightness of 900 nits for vivid visuals. The phone pairs a MediaTek Dimensity 900 processor with 12GB of RAM for smooth multitasking and 5G connectivity. This device is best for users who prioritize a bright, fluid screen and strong multi-app performance on a budget.
Miro 5G Unlocked Android Smartphone S67 ,6.75" Water Drop HD+ Black/Blue 64GB
Why we recommend this ▼
Its 4900mAh battery provides strong all-day endurance, supported by a 90Hz refresh rate for smoother basic scrolling. The phone's standout feature is its extensive 5G band support, ensuring reliable connectivity across many North American networks. This device is best for budget-conscious users who prioritize long battery life and future-proof 5G access over high-end camera performance or gaming power.
Blu G65L Blue 128GB
Why we recommend this ▼
It stands out with a 5000mAh battery for extended use and a 90Hz 6.7-inch display, offering a smooth visual experience for its class. The phone provides a generous 128GB of storage, expandable with 8GB of virtual RAM, which is a notable feature for multitasking on a budget device. This smartphone is best for users who prioritize long battery life and a large, fluid screen for everyday browsing and media consumption over high-performance gaming or photography.
Best Phones under $600 for rugged use
Motorola Moto G stylus 2025 PANTONE Gibraltar Sea 1024GB
Great Alternatives
These options also score highly and may better suit your specific needs
Tank 8849 Tank 3 5G Rugged Black 512GB
Why we recommend this ▼
Its defining feature is the massive 23800mAh battery, which is paired with 120W fast charging for exceptional endurance. The phone is built for durability with an IP68 rating and includes a unique 1200LM camping light for outdoor utility. This device is best for users who prioritize extreme battery life and ruggedness over portability, such as remote field workers or extended camping trips.
DOOGEE S200 S200 X Rugged Smartphone 5G Green 512GB
Why we recommend this ▼
Its standout is a 6.7" 120Hz display and a MediaTek Dimensity 7050 chip paired with 12GB of physical RAM, enabling smooth 5G performance and multitasking in a rugged, IP68-rated body. The phone differentiates itself with its expansive 512GB of internal storage, expandable up to 2TB, catering to users who need substantial offline media capacity. This device is best for outdoor workers or adventure enthusiasts who require a durable phone for gaming and communication in harsh environments.
Samsung Galaxy S25 FE Jet Black 128GB 2025
Why we recommend this ▼
Its 6.7-inch Dynamic AMOLED 2X display reaches a sharp 1900 nits and a 120Hz refresh rate, supported by a durable Armor Aluminum frame. It delivers strong performance for its class with the Exynos 2400 chip and a large 4900mAh battery for all-day use. This phone is best for budget-conscious users who want a premium Samsung display and Galaxy AI features without the flagship price.
Google Pixel 10 lemongrass 128GB 2025
Why we recommend this ▼
Its standout feature is the Google Tensor chip paired with a 6.3" 120Hz Actua display, delivering smooth performance for daily tasks. The phone is best suited for users who prioritize a clean Android 16 experience and Google's AI features in a compact form factor. It's an ideal choice for Android purists seeking a manageable-sized phone with reliable software support and Gemini AI integration.
Google Pixel 10 Frost 128GB 2025
Why we recommend this ▼
Its standout feature is the Google Tensor G5 chip, which powers advanced AI tools for creative photo and video editing directly on the device. The 6.3" OLED display reaches a remarkable 3000 nits of brightness, ensuring excellent visibility outdoors, all housed in a compact, IP68-rated body. This phone is best for users who prioritize a highly portable, carrier-unlocked device for on-the-go AI-powered content creation and editing.
Motorola Razr 2025 PANTONE Gibraltar Sea 256GB
Why we recommend this ▼
Its standout feature is a 6.9" OLED display with an exceptionally bright 3000 nits peak brightness, paired with a compact, durable flip design featuring a titanium hinge. The large 3.6" external cover screen allows for full app functionality without opening the phone, enhancing its portability. This foldable is best for users who prioritize a pocketable form factor and high-visibility screen in a stylish, carrier-unlocked package.
Apple iPhone 16e Black 128GB 2025
Why we recommend this ▼
Its standout 26-hour battery life for video playback is the best in its size class, supported by the durable Ceramic Shield front. The A18 chip enables Apple Intelligence features and ensures long-term software support with iOS updates. This phone is best for users who prioritize all-day battery in a compact, durable body and want access to Apple's latest AI-powered tools.
Motorola Edge 2025 PANTONE Deep Forest 256GB
Why we recommend this ▼
Its standout 4500-nit OLED display and 68W TurboPower charging enable a full day's use from just 6 minutes of charging, housed in a durable, quad-curved design with a soft-touch finish. The phone pairs this exceptional battery performance with a versatile triple-camera system, including a 50MP main sensor and a 3x telephoto lens for detailed shots. This device is ideal for mobile professionals and power users who prioritize all-day battery life, rapid recharging, and a bright, high-quality screen for outdoor visibility.
Ulefone Power Armor Power Armor 18 Ultra 5G rugged Black 512GB
Why we recommend this ▼
Its 24GB of RAM and 120Hz display, powered by a MediaTek Dimensity 7050 chip, provide a smooth experience for demanding mobile gaming. The massive 9600mAh battery and inclusion of features like NFC and an FM radio add significant utility beyond typical smartphones. This device is best for gamers and power users who prioritize extreme multitasking performance and long battery life over a compact or traditionally rugged form factor.
Unihertz Titan 2 The Latest 5G QWERTY Physical Keyboard 5G Smartphone Android 15 Dual Black 512GB 2025
Why we recommend this ▼
Its standout feature is a physical QWERTY keyboard with programmable shortcuts and gesture controls, paired with a unique 4.5-inch square display and a secondary rear screen. It offers strong connectivity as a global 5G unlocked device and includes a large 5050mAh battery for extended use. This phone is best for mobile professionals and power users who prioritize tactile typing and dual-screen productivity over traditional smartphone media consumption.
Xiaomi Redmi Note 10 Pro Gray 128GB
Why we recommend this ▼
Its standout feature is the 108MP main camera paired with a large 5020mAh battery, offering excellent photo detail and long-lasting power. The 6.67" AMOLED display provides vibrant visuals, and the phone includes practical features like a headphone jack and expandable storage. This device is best for budget-conscious users who prioritize camera quality and battery endurance over the latest 5G connectivity.
OnePlus 13R Nebula Noir 256GB
Why we recommend this ▼
Its 6000mAh battery provides exceptional longevity, supported by a Snapdragon 8 Gen 3 processor and a cooling system for sustained performance. The 1.5K ProXDR display offers a 4500-nit peak brightness and practical features like Aqua Touch 2.0 for wet-hand use. This phone is best for users who prioritize all-day battery life and a bright, responsive screen over rugged durability.
Nokia XR20 Dual-Sim Gray 128GB
Why we recommend this ▼
Its standout feature is a durable build designed for longevity, supported by a large 4630mAh battery for extended use. The inclusion of a headphone jack and microSD expansion via a shared SIM slot offers practical flexibility uncommon in many modern phones. This device is best for users needing a rugged, reliable smartphone for basic tasks and outdoor use where durability trumps high-end performance.
DQDRM S26 Ultra Rugged Smartphone Global Dual 12+256GB Waterproof Drop Resistant 6.9"
Why we recommend this ▼
Its standout 6.9" OLED 90Hz display and IP68/IP68K waterproof, shockproof, and dustproof build make it exceptionally durable for demanding environments. The large battery capacity and inclusion of NFC and an infrared remote control add significant utility beyond standard smartphones. This phone is best for outdoor workers or adventurers who need a rugged, feature-packed device that can reliably handle harsh conditions and remote control tasks.
Bigme HiBreak Pro HiBreak Pro 6.13" Epaper Cell Black 256GB
Why we recommend this ▼
Its 6.13-inch ePaper display and pocketable design make it a unique smartphone alternative for reading. The Dimensity 1080 processor and Android 14 OS provide robust performance and wide app compatibility for a smooth e-ink experience. This device is best for commuters and readers who want a dedicated, eye-friendly device for digital content and basic communication without carrying a separate e-reader and phone.
Best Phones under $900 for rugged use
Tank 8849 Tank 3 Pro Rugged Black 512GB
Great Alternatives
These options also score highly and may better suit your specific needs
Samsung Galaxy S26 Black 256GB 2026
Why we recommend this ▼
Its Snapdragon 8 Elite Gen 5 processor and 2600-nit OLED display deliver top-tier performance and visibility for mobile gamers. Galaxy AI features like Photo Assist allow for uniquely powerful on-device photo editing and object manipulation. This phone is ideal for competitive gamers who also want a creative tool for advanced, AI-driven social media content creation.
Google Pixel 10 Pro Obsidian 256GB 2025
Why we recommend this ▼
Its standout 3,300-nit Super Actua display and Google Tensor G5 chip deliver exceptional outdoor visibility and advanced AI features for photo editing. The 16GB of RAM and 50MP triple-camera system enable pro-level multitasking and creative image manipulation, like generating videos from text descriptions. This phone is best for mobile photographers and creators who prioritize a compact, bright screen and want to experiment heavily with on-device AI for images and videos.
OnePlus 15R Charcoal Black 256GB
Why we recommend this ▼
Its Snapdragon 8 Gen 5 processor and massive 7,400mAh battery deliver top-tier performance with exceptional endurance. The phone is further distinguished by an IP69 rating for extreme dust and water resistance. This combination makes it ideal for power users who need a durable, all-day device for travel or demanding outdoor use.
Motorola Razr ultra 2025 PANTONE Scarab 512GB
Why we recommend this ▼
Its 7-inch OLED display offers a sharp 165Hz refresh rate and an exceptionally bright 4500 nits, powered by the flagship Snapdragon 8 Elite chipset. The phone's ultra-compact, durable foldable design and highly functional external screen allow for full app use without opening the device. This makes it ideal for users prioritizing a powerful, pocketable flagship with excellent carrier compatibility in a stylish foldable form factor.
Xiaomi Dual SIM White 256GB
Why we recommend this ▼
Its standout feature is the compact 6.36-inch LTPO OLED display paired with the powerful Snapdragon 8 Gen 3 chip and a versatile triple 50MP camera system. The phone excels in battery life and offers a premium build with Corning Gorilla Glass. This device is best for users who prioritize a high-performance flagship experience in a smaller, more manageable form factor.
Apple iPhone Lavender 256GB
Why we recommend this ▼
Its standout feature is the 3000-nit ProMotion display, paired with the powerful A19 chip for demanding tasks like AAA gaming and Apple Intelligence. The phone's durability is enhanced by a Ceramic Shield 2 front, and it offers a versatile 48MP dual-camera system for high-resolution photography. This model is best for users who prioritize a brilliant, durable screen and powerful performance for intensive mobile gaming and creative photography.
Sony Xperia Xperia Pro-I 5G Black 512GB
Why we recommend this ▼
Its 12GB of RAM and the Qualcomm Snapdragon 888 processor provide strong performance for demanding mobile games. The 512GB of storage and extensive 5G band support offer ample space and future-proof connectivity for power users. This phone is best for mobile gamers and tech enthusiasts who prioritize raw performance and network flexibility over ruggedness.
TANK 3s 8849 Tank 3s Rugged Black
Why we recommend this ▼
Its standout feature is a built-in 120Hz projector with manual focus, allowing for large-screen viewing from its rugged, unlocked smartphone body. It is further differentiated by an exceptionally large 15,600mAh battery that can also charge other devices via OTG. This phone is best for outdoor workers or adventurers who need a durable, long-lasting device that can double as a portable projector and power bank.
Apple White 256GB
Why we recommend this ▼
Its standout feature is the 6.3-inch ProMotion display with a remarkably bright 3000 nits peak, paired with the powerful A19 chip and its enhanced neural engine for Apple Intelligence. The phone is further differentiated by its durable Ceramic Shield 2 front and a versatile 48MP dual-camera system that captures super-high-resolution shots by default. This iPhone is best for users who prioritize a brilliant, high-refresh-rate screen and powerful on-device AI features over top-tier battery endurance.
Honor 200 Pro 200 Pro 5G 12/512GB GLOBAL VERSION 6.78" 50MP 5200mAh Phone Ocean Cyan
Why we recommend this ▼
It stands out with a Qualcomm Snapdragon 8s Gen 3 chipset, 12GB of RAM, and a 50MP camera, offering strong performance for its class. The factory-unlocked status and dual-SIM capability provide excellent flexibility for international travelers. This phone is best for budget-conscious users who prioritize raw processing power and network versatility over premium build quality or high-end gaming features.
Google Obsidian 128GB
Why we recommend this ▼
Its standout feature is the Google Tensor G5 chip, which powers its advanced AI for complex photo edits and live Gemini interactions, supported by a 24-hour battery life. The 6.3-inch Actua display offers exceptional 3000-nit peak brightness for perfect outdoor readability, paired with a smooth 120Hz refresh rate. This phone is ideal for users who prioritize AI-driven creativity, such as those wanting to generate short videos from text descriptions or get real-time visual assistance through the camera.
Leica 14T Mi 14T 5G 12/512GB Green 2024
Why we recommend this ▼
Its standout feature is the Dimensity 8300 Ultra chipset paired with a 144Hz OLED display, delivering smooth performance for mobile gaming. The phone offers excellent value with its 512GB of storage and a high-quality 50MP camera system, all at an unlocked price point. This device is best for budget-conscious mobile gamers who prioritize high refresh rates and ample storage over flagship-level camera or build quality.
OPPO Reno 12 Pro Reno 12 Pro 5G 6.7" Brown 512GB
Why we recommend this ▼
Its Dimensity 9200+ chipset and 120Hz AMOLED display with 1200 nits peak brightness provide strong performance for mobile gaming. The factory-unlocked, dual-SIM 5G connectivity and generous 12GB RAM/512GB storage offer excellent flexibility and future-proofing. This phone is best for gamers and power users who prioritize high refresh rates and processor speed over camera versatility or rugged durability.
realme GT Neo 5 SE GT Neo 5 SE 5G 6.74" White 1024GB
Why we recommend this ▼
Its standout feature is the Snapdragon 7+ Gen 2 chipset paired with a generous 16GB of RAM and 1TB of storage, making it a powerhouse for multitasking. The large 6.74" OLED display and 5500mAh battery support extended gaming sessions on a single charge. This phone is best for budget-conscious mobile gamers who prioritize raw performance and storage capacity over premium build materials or camera features.
Unihertz Tank Tank 3S 5G 6.79" Black 512GB
Why we recommend this ▼
Its standout feature is its rugged, durable build designed to withstand harsh conditions, paired with a large 6.79-inch display and substantial 16GB of RAM. It offers practical flexibility with dual SIM slots and microSDXC storage expansion, all while being factory unlocked for use on various networks. This phone is best for outdoor workers or adventurers who need a tough, large-screen device for basic communication and media in demanding environments, rather than high-performance tasks.
Best Phones under $1,200 for rugged use
Samsung Galaxy S26+ Black 256GB 2026
Great Alternatives
These options also score highly and may better suit your specific needs
OnePlus 15 Infinite Black 512GB
Why we recommend this ▼
Its standout feature is the massive 7,300 mAh battery, paired with a Snapdragon 8 Elite Gen 5 processor for flagship power and endurance. The phone also delivers a versatile triple 50MP camera system and a smooth 165Hz AMOLED display. This device is best for power users and travelers who prioritize multi-day battery life and high-performance multitasking over compact size.
Motorola razr+ Midnight Blue 256GB 2025
Why we recommend this ▼
Its standout feature is the ultra-compact flip design, reinforced with a titanium hinge and offering a unique 6.9" foldable display. The phone differentiates itself with extensive external screen functionality, allowing for AI-powered tasks and camera use without opening the device. This model is best for users who prioritize a highly portable, stylish form factor and value quick-access AI features over top-tier gaming or rugged performance.
Apple iPhone 17 Black 512GB
Why we recommend this ▼
Its standout feature is the A19 chip with a 5-core GPU, enabling powerful Apple Intelligence features and AAA gaming on its brilliant 6.3-inch ProMotion display with 3000 nits peak brightness. The phone is built to last with a Ceramic Shield 2 front and excels at photography with a default 48MP camera system for super-high-resolution shots. This iPhone is best for users deeply integrated into the Apple ecosystem who prioritize computational photography, AI features, and a premium, durable build over maximum battery life.
Apple White 512GB
Why we recommend this ▼
Its standout 3000-nit ProMotion display and scratch-resistant Ceramic Shield 2 front deliver exceptional outdoor clarity and durability. The powerful A19 chip with a 5-core GPU efficiently handles demanding tasks like AAA gaming and on-device Apple Intelligence features. This phone is best for users who prioritize a premium, durable build and a brilliant display for media consumption and mobile gaming, despite its average battery life score.
Samsung S20 5G G981U
Why we recommend this ▼
Its standout feature is the expansive 5G band support, ensuring wide carrier compatibility for reliable connectivity. The device offers a premium 6.2" Dynamic AMOLED 2X display with a sharp 1440p resolution and a smooth 120Hz refresh rate. This phone is best for users who prioritize future-proof network connectivity and a high-quality screen in an unlocked device.
HTC U24 Pro U24 Pro 6.8 inch 2024 dual SIM 5G mobile phone 120hz screen fingerprint Blue 512GB
Why we recommend this ▼
Its 6.8-inch 120Hz OLED screen and Snapdragon 7 Gen 3 processor provide a smooth experience for mobile gamers. The phone offers strong connectivity with 5G+5G dual SIM support and Wi-Fi 6E. This device is best for budget-conscious users who prioritize a high-refresh-rate display for gaming and multitasking.
Xiaomi Redmi Note 12 Turbo Harry Potter Edition 12/256GB SD7+Gen2 USA FedEx-Black
Why we recommend this ▼
Its standout feature is the efficient 4nm Snapdragon 7+ Gen 2 processor paired with 12GB of RAM, delivering strong mid-range performance. The phone offers excellent value with 256GB of storage, a 6.67-inch display, and a unique Harry Potter-themed design. This device is best for budget-conscious users who prioritize processing power and storage for everyday tasks over camera quality.
realme GT Neo GT Neo 5 5G 6.74" Purple 1024GB 2023
Why we recommend this ▼
With the Snapdragon 8+ Gen 1 chipset and 16GB of RAM, this phone is built for high-performance mobile gaming and multitasking. Its generous 1TB of internal storage provides ample space for a large library of games and media without a memory card. This device is best for mobile gamers and power users who prioritize raw processing speed and storage capacity over camera features or rugged durability.
Google Obsidian 256GB
Why we recommend this ▼
Its standout feature is the Google Tensor G5 chip, which powers its advanced AI for creative tasks like generating videos from text and a 3,300-nit Super Actua display for unmatched outdoor visibility. The phone further differentiates itself with a unique Gemini Live camera feature for real-time visual AI assistance and a claimed 24-hour all-day battery life. This device is best for users who prioritize on-device AI creativity and real-time visual assistance over traditional performance metrics like gaming.
Motorola Razr Ultra 2025 | Unlocked | Made for US 16/512GB | 50MP Camera | Pantone Cabaret
Why we recommend this ▼
Its standout feature is the large 7-inch main foldable display with a Super HD 2992 x 1224 resolution, powered by the high-performance Snapdragon 8 Elite chip and 16GB of RAM. The device offers a unique, functional external display for quick interactions without opening the phone, enhancing its practicality as a modern flip phone. This phone is best for users seeking a premium, large-screen foldable experience who prioritize multitasking and media consumption over traditional ruggedness.