Samsung S95F QN77S95FAFXZA 76.8"

Killer OLED with built-in audio that'll make you forget your soundbar, but you'd better calibrate those colors. It's a screaming deal if you find it under $2,000.

Samsung's new S95F OLED gets almost everything right, which makes its one weird stumble feel more jarring than it should. The 77-inch panel is an absolute treat to look at thanks to a glare-free finish and those perfect OLED blacks, and the built-in audio is so good you might actually skip the soundbar. But someone dropped the ball on out-of-box picture accuracy. The NQ4 AI Gen3 processor does neat upscaling tricks, yet our data shows color and tone mapping that lands in the bottom half of all TVs we've measured. That means you'll need to roll up your sleeves and calibrate to get the reference image this panel can clearly deliver.

What surprised us most is the sound system. A 70W 4.2.2-channel setup with Dolby Atmos shouldn't sound this rich from a TV this thin, but it genuinely fills a room without rattling or muddiness. The shock here is that audio sits in the 98th percentile in our database. The gaming experience is just as strong with 165Hz support, FreeSync Premium Pro, and low latency that made our test sessions feel snappy and responsive. On the downside, that 36th percentile picture quality score means Samsung's aggressive processing is making some weird choices with color and motion right out of the box. Nothing a calibration disc or pro settings can't fix, but it's a hiccup on an otherwise premium set.

This TV's price is a rollercoaster. You'll see it listed from $1,710 up to an eye-watering $57,457 across vendors, which is nonsense. If you can snag it on the lower end of that spectrum, you're getting a steal for a 77-inch premium OLED with best-in-class audio. At anything above $3,000 you're paying too much, and we'd point you toward an LG G5 that offers Dolby Vision and better processing out of the box. Keep an eye on Newegg for the most honest pricing we've spotted.

The Samsung S95F is a gaming and smart home powerhouse, but it doesn't run uncontested. LG's G5 packs Dolby Vision and usually edges out Samsung in out-of-box accuracy, making it the choice for movie purists. The Sony BRAVIA 5 leans on superb processing that's gentler on motion and upscaling, though its gaming chops trail behind. If you want to spend even less, the TCL QM8K and Hisense U8 deliver shockingly good Mini-LED contrast for half the price but can't match the S95F's overall feature set. For most living rooms where gaming and smart home integration are priorities, the S95F hits a sweet spot those other sets miss.

If you're a cinephile who wants reference-level accuracy without touching a calibration menu, or you rely on Dolby Vision for your entire 4K Blu-ray shelf, skip this Samsung. Grab an LG G5 instead and enjoy better out-of-box colors and that sweet Dolby Vision support.

If you're a gamer or deep in the Samsung SmartThings ecosystem and can grab this 77-incher for under two grand, pull the trigger. You're getting flagship OLED contrast, a glare-free screen that actually works, and the best TV speakers we've tested. Just budget an hour to dial in the picture settings, because the presets won't do this panel justice.