Sony Alpha a7 III Black 2018

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About Sony Alpha a7 IIIFEATURED REVIEWSShock, Awe, and OMGBy GLENN E.I’ve been waiting breathlessly for the arrival of my new Sony A7 III since I placed the initial order immediately after the announcement. I prepared myself emotionally for the fact that I may not see it until May but Mr. UPS knocked on my door yesterday afternoon and made April 12th Christmas Eve.

I’m a long-time professional Canon shooter (5D Mk III, 7D Mk II, 6D Mk II, 85mm 1.4 L, 100mm L, 70-200 2.8 IS L, Sigma 150 – 600, Tamron 2.8 70 – 200, (2) 600 EX’s, etc., etc., etc.). This list d...View full ReviewSurveyed the market 6 months, pulled the trigger....By TIM A.I've been doing photography since I was a little kid, eons ago. Started with 35mm film, and then went through a dozen digitals. I'd notice my peers shooting with a FF had inordinately better images, even though their tech was 6-8 years older. APS-C, 2/3, crop sensors -- no matter what the say -- are not nearly as good. FFs are pricey. I studied the market for 6 months, opting to shift away from my beloved Canon becuase DXO and other data proved to me dyn range was weak. That shifted me to Ni...View full Review- Alpha a7 III Mirrorless Camera -Perfection for all. Everything you need.Capture the peaks of more decisive moments with the a7 III from Sony, packing newly developed back-illuminated full-frame CMOS sensor and other advanced imaging innovations, high-speed response, ease of operation, and reliable durability that are ready for various shooting needs.Gain control of expressive freedomWith outstanding imaging capability and high-speed performance contained in a compact body, the a7 III gives you the power, precision, and flexibility to capture once-in-a-lifetime moments just as you like.Dramatically enhanced image qualityRendering scenes in realistic detailA newly developed back-illuminated image sensor and evolved image processing system fulfil various shooting needs with high-quality imaging capabilities that you would expect only of a full-frame camera.Newly developed sensor, evolved image processorA new version of the 24.2-megapixel Exmor R CMOS sensor, now featuring a back-illuminated structure, is combined with the latest BIONZ X image processing engine and front-end LSI, and this combination achieves a data readout speed that is two times faster and data processing capability that is 1.8 times higher.Back-illuminated full-frame sensorHigher sensitivity and readout speedThe 35-mm full-frame CMOS image sensor with back-illuminated structure enhances light collection efficiency, expands circuitry scale, and, with the help of a copper wiring layer that contributes to quicker data transfer, outputs data at very high speed, while minimizing noise to reveal fine details in every picture.Reducing noise in high-resolution imagesStandard ISO range is extended to ISO 100-51200 (expandable to ISO 50-204800 for stills), while Detail Reproduction and Area-specific Noise Reduction technologies maintain image details and cut noise. With highly effective performance in mid-to-high sensitivity ranges, you can shoot at high ISO with no concerns about noise or image deterioration.Subtle gradation from shadow to highlightApprox. 15-stop dynamic range at low-sensitivity settings is achieved, thanks to a revamped CMOS sensor and image processor that provide for smooth gradation from shadow to highlight. This gives you greater freedom of creative imaging.Faithful color reproductionColor reproduction performance is dramatically enhanced, giving subjects that you capture more natural color that is faithful to how the colors look in real life. Skin tones in portraits, blue skies in landscapes, and vivid hues in still life images look very realistic as a result.Steadier shots with 5-axis stabilizationThe latest high-precision stabilization uses stabilization unit and gyro sensors and algorithms to achieve a 5.0-step shutter speed advantage in a system that compensates five types of camera shake with a wide range of lenses and delivers excellent performance.14-bit RAW output for rich gradationsFor smoother, more natural gradation, the latest BIONZ X image processor and front-end LSI process image signals in 16-bit form. This processor also allows 14-bit RAW data output, even when in silent or continuous shooting modeTake aim with high AF performance4D Focus-AF performance evolvesAF performance is improved using the same AF advancements as in the a9 and applying it optimally. Once the a7 III captures such unpredictably moving subjects as dancers, boxers, and wild animals in action, it won't easily let them go.4D Focus: Stunning wide coverageThis camera features 693 phase-detection AF points covering approx. 93% of image area, plus 425 densely positioned contrast-detection AF points to improve focus.4D Focus: Fast AF speedCombining focal-plane phase-detection AF for excellent speed and tracking plus high-precision contrast-detection AF, Sony's sophisticated Fast Hybrid AF can capture fast-moving subjects in razor-sharp images. This system advances performance to double AF speed4D Focus: Steadfast trackingThe AF performance inherited from the a9 accounts for AF tracking with enhanced precision for continuous shooting of quick action. With faster image sensor readout, even complex subject motion can be tracked and sudden movements can be predicted with great precision, letting you capture decisive moments.Reliable AF down to EV-3 brightnessAdvanced AF algorithms contribute to high AF precision down to light levels as low as EV-3, for more reliable autofocus in dark scenes.Focal-plane phase-detection AF supports A-mount lenses693-point focal-plane phase-detection AF not only covers a wide area and responds instantly-it offers the benefits of high tracking performance even with an A-mount lens mounted via mount adapter LA-EA3.Focus control via touch screenThe a7 III has Touch Focus function, and a Touch Pad function for you to fingertip-drag the focus frame intuitively while using the viewfinder.Eye AF revolutionizes portraitureWith the a7 III, Eye AF can now be used with AF-C mode, for fast, effective eye detection/tracking performance when shooting stills. The easy maintenance of optimum focus on moving subjects can totally transform your portraiture.AF in Focus MagnifierUse autofocus for stills while the focus area is magnified in the viewfinder/monitor, and magnify the view after autofocusing. This is ideal for focusing on a small area and other precision-focus photography.More versatile AF settings all aroundAF tracking sensitivity for stills is adjustable in five steps. AF areas/points are changeable as you switch between horizontal and vertical orientation. Focus point settings can be assigned to custom buttons.Capture decisive momentsFast continuous shooting captures the height of a momentThe a7 III can shoot in a continuous burst at up to 10fps with AF/AE tracking and up to 8fps burst shooting when shooting with live-view mode. The camera also supports silent shooting at up to 10fps with AF/AE tracking at maximum resolution.Confidence-boosting continuous shootingCapture an instant action with continuous shooting of up to 10fps-or 8fps for live-view shooting-with AF/AE tracking. Up to approximately 177 JPEG (standard) images, 89 compressed RAW images, or 40 uncompressed RAW images can be captured in one continuous burstShoot continuously in absolute silenceThis camera allows silent shooting at up to 10fps with AF/AE tracking. Silence is critical for various scenes, when even slight noise can mean missing a chance at an ideal shot.Anti-flicker shootingWhen artificial lighting flicker is detected, the shutter is timed to minimize possible exposure and color inconsistency in images shot at high shutter speeds, as well as between continuous shots.Better operation during continuous shootingGroups of shots taken in continuous mode can be reviewed, deleted, or protected quickly. You can access a menu screen and change settings, as well as operate image playback during data writing.More realistic movies with 4k HDR3High-resolution 4K HDRAs well as new capability of recording stunning 4K movies3 through 2.4-times22 higher oversampling, the camera features a new HLG (Hybrid Log-Gamma)4 picture profile, supporting instant HDR workflow.Image resolution uncompromisedFull-pixel readout without binning in 35-mm full-frame mode makes it possible to condense approx. 2.4 times the data required for 4K movies (QFHD: 3840 x 2160), minimizing moire and jaggies. Full-frame or Super 35-mm mode can be selected as needed. Furthermore, 4K recording employs XAVC S format at bitrates as high as 100 Mbps.More comprehensive autofocus performanceFast Hybrid AF with focal-plane phase-detection AF and contrast-detection AF locks onto and smoothly tracks moving subjects. A wide AF area like that for still images is now available for movies, too. Reduced low-end AF drive speed allows more pronounced slow focus effects. Freedom to match focus response to specific scenes is enhanced overall.HLG (Hybrid Log-Gamma) for instant HDR workflowA new HLG picture profile supports instantaneous HDR workflow. Movies recorded in HLG picture mode will appear true-to-life with minimized black-crush or blown highlights that can deteriorate gradation and details, without color grading.Supports S-Log3 and Slow and Quick MotionS-Log3 improves gradation from shadows to mid-tones and widens the dynamic range up to 14 stops. Also, select a frame rate from 1 to 120/100 fps for up to 60x quick motion and 5x slow motion.- FE 24-105mm f/4 G OSS Lens -From 24 mm to 105 mm and F4 aperture throughout the zoom, this high-performance G Lens offers consistently high image quality.Wide-range mid-telephoto zoomA wide 24-105 mm zoom range with constant F4 easily handles subjects such as portraits, snapshots, landscapes, architecture, and more. This one lens will cover most shooting needs, minimizing the need to carry extra equipment.Outstanding images at any focal lengthFour aspherical elements, two of which are high-precision AA (advanced aspherical) types, are used in an advanced optical design that effectively suppresses distortion while maintaining consistently high corner-to-corner resolution and image quality throughout the lens's zoom range.Sony Alpha a7 III FeaturesAlpha a7 III Mirrorless CameraNewly Developed Full-frame 24.2MP Back-Illuminated Exmor R CMOS Image Sensor with Evolved Image ProcessingWide ISO range of 100 - 51200 (expandable to ISO 50 - 204800 for still images) and 15-Stop Dynamic Range at low sensitivitiesWorld Class AF system featuring 693 phase-detection AF points covering 93% of image area, 425 contrast AF points and fast and reliable Eye AFContinuous Shooting at up to 10 fps with either Mechanical Shutter or Silent Shooting and full Auto Focus/Auto Exposure tracking5-axis optical in-body image stabilization with a 5.0 step shutter speed advantageHigh Resolution 4K Movie Shooting with full pixel readout and no pixel binning across full-width of full-frame sensorThe longest rated battery life of any Mirrorless camera at 710 shots per chargeUpgraded operability and functionality including addition of joystick for adjusting focus points, Dual SD Card Slots, SuperSpeed USB (USB 3.1 Gen 1) USB Type-C Terminal and moreFE 24-105mm f/4 G OSS LensG lens design for corner-to-corner high resolutionPremium optics; aspherical, advanced aspherical, ED glass elementsConstant F4 and fast, precise, quiet AF for stills and moviesSony Nano AR Coating to eliminate flare and ghostingDirect Drive SSM for quiet, highly precise focus lens controlDust and moisture-resistant designWarranty InformationThis product has a limited warranty of 12 months for parts and 12 months for labor.https://www.sony.com/electronics800-942-7669Join VIP PROEarn 2X Points + Exclusive Perks!Request a CallbackChat one-on-one with an expertSell or Trade your GearGet started in 3 easy stepsKey FeaturesCapture stunning detail with the Sony Alpha a7 III's 24.2MP full-frame image sensor.Enjoy fast, precise autofocus, perfect for capturing action shots and fleeting moments.Create pro-quality 4K video with full pixel readout for exceptional clarity and detail.The included 24-105mm lens offers versatile zoom range for landscapes, portraits, & more.Shoot in low light with confidence thanks to the impressive ISO range up to 51200.This mirrorless camera bundle has all you need: extra battery, tripod, & software kit.What's in the box:Sony Alpha a7 III Mirrorless CameraFE 24-105mm f/4 G OSS Lens (SEL24105G/2)AC AdapterBody CapAccessory Shoe CapEyepiece CupCableBattery (NP-FZ100)Shoulder StrapSony 1 Year Limited WarrantyBundle Included:128GB CardBackpackTripod/MonopodBatteryDual Smart ChargerCharger PlateiM30 Mini FlashCondenser Shotgun MicrophoneOTG Card ReaderMemory Card WalletScreen ProtectorFilter KitPC & Mac Software KitCleaning KitSling StrapArticles & VideosFrom Megapixels to Masterpieces: Choosing the Right Gear for Street PhotographyThe Best 4K Video CamerasBack to School: Best Cameras for Photography StudentsBack to School 2019: Best Product Picks for Photo, Film & Audio Majors

• Sony Alpha a7 III Mirrorless Digital Camera with 28-70mm Lens
• Short Description
• 24MP Full-Frame Exmor R BSI CMOS Sensor
• BIONZ X Image Processor & Front-End LSI
• 693-Point Hybrid AF System
• UHD 4K30p Video with HLG & S-Log3 Gammas
• 2.36m-Dot Tru-Finder OLED EVF
• 3.0" 922k-Dot Tilting Touchscreen LCD
• 5-Axis SteadyShot INSIDE Stabilization
• ISO 204800 and 10 fps Shooting
• Built-In Wi-Fi and NFC, Dual SD Slots
• FE 28-70mm f/3.5-5.6 OSS Lens