Samsung LS03FW Samsung QN65LS03FWFXZA 65 Inch The Frame Wireless Review

The 2025 Samsung The Frame 65-inch TV is a unique lifestyle product. It delivers excellent built-in audio and a super clean wireless setup, but its picture quality is just good, not great, for the premium price. Buy it for the art gallery mode and sleek look, not as a pure performance champion.

If you're looking for a 65-inch TV that disappears into your wall when it's off, the 2025 Samsung The Frame is probably on your shortlist. This is Samsung's flagship 'art TV,' a 4K Neo QLED designed to look like a framed piece of art when you're not watching. It comes with a wireless One Connect box that handles all your inputs, which is great for a clean setup, but you'll need a Samsung account and internet to use its signature Art Mode. At around $2,100, it's a premium option for people who care as much about aesthetics as they do about picture quality.

The picture quality is solid, but it's not the star of the show here. In our database, its picture quality score lands in the 43rd percentile, which means it's good but not class-leading. Where this TV really shines is in audio and connectivity. The built-in 2.0.2 channel system with Dolby Atmos and a subwoofer scores in the 94th percentile, so you get surprisingly full, room-filling sound without needing a separate soundbar right away. For gaming, the 120Hz refresh rate is decent, putting it in the 74th percentile, so it'll handle most console games just fine. It's best suited for sports and general viewing, according to our scoring.

At $2,100, you're paying a significant premium for the design and the wireless feature. You can get better pure picture quality from other TVs in this price range, like LG's OLEDs. The value here is entirely in the package: the sleek, frameless design, the surprisingly great audio system, and the clever wireless setup. If you don't care about the art gallery function or a perfectly clean wall, your money goes further elsewhere.

This TV sits in a weird spot. It's competing with pure performance champs. The LG OLED evo AI G5 will destroy it in contrast and black levels for movie watching. The Sony BRAVIA 5 offers better processing and upscaling for a similar price. Even Samsung's own QN90F Neo QLED series likely has a brighter, more impactful HDR picture. But none of those look like a piece of modern art when turned off. The Hisense U6 Series or Roku Pro Series offer much better value if you just want a good Mini-LED TV but don't need the art frame or wireless box. You're choosing between a great-looking appliance and a great-performing display.

Skip this TV if your main goal is the absolute best picture quality for movies in a dark room. An LG OLED or a higher-end Sony Mini-LED will give you a noticeably better viewing experience for the same money. Also, avoid it if you have an unreliable internet connection, as you'll lose the Art Mode feature. And if you just want a great 65-inch TV on a budget, look at brands like Hisense or TCL's higher-end models.

So, should you buy the 2025 Samsung The Frame? Only if the art gallery feature and the minimalist, wireless install are your top priorities. It's a lifestyle product first and a TV second. The audio is fantastic, the smart features work well, and it's a great conversation piece. But if you're a cinephile who watches in a dark room or a gamer chasing the absolute best response times, you'll be disappointed by the merely-good picture quality for this kind of money. For the right person who values design above all else, it's a perfect fit.