Sony Alpha a7 IV Black 2021

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About Sony Alpha a7 IVFEATURED REVIEWSSwitched from Nikon to Sony.By David T.I came from Nikon DSLR and mirrorless cameras to Sony. I?m very impressed with the A7 IV. It has excellent image quality, incredible autofocus, and it has a nice big grip.Significant AF and Video capability improvements over A7 IIIBy LinkmodoA7 IV offers a significant improvement on AF and Eye Tracking (for both humans and animals), better skin tone rendition, better Video capabilities, flip screen, and better ergonomics.

LCD and EVF got a slight bump-up in resolution but are still low-res compared to A7R offerings.

New 360 flip screen is harder to tilt up and down for quick raise-camera-up and lower-camera-down shots, with A7 III, it's a mere flip up or down, now with A7 IV, have to first flip the screen to the left, then rota...View full Review- Alpha a7 IV Mirrorless Camera -The full-frame 33MP Exmor R back-illuminated CMOS sensor delivers outstanding speed and superb image quality. The use of copper wiring contributes to higher transmission speeds and faster AD (analog to digital) conversion, while fast sensor readout enables 10-bit 4:2:2 4K recording up to 60p. The sensor also provides improved color reproducibility, low-noise performance at all sensitivities, 15+stop dynamic range and increased AF (autofocus) speed and precision performance. Experience improved levels of color gradation and detail rendering as well as soft, natural-looking human skin texture.BIONZ XR Engine for 8x Processing Speeds.The BIONZ XR engine, also used in the Sony Alpha 1 and Alpha 7SIII models, provides up to an 8x increase in processing speed. The engine concentrates real-time processing of AF (autofocus), image recognition and image quality adjustment to minimize processing latency for greatly increased movie and still processing power. User interface, network and file management processing is distributed to deliver fast response regardless of real-time processing load.Beautiful Images, Reduced Noise.Building on the capabilities of the back-illuminated Exmor R image sensor, the powerful BIONZ XR processing engine reveals even higher subjective resolution combined with exquisite detail and texture even in medium and high sensitivity ranges. Impressively low levels of noise are achieved throughout the standard range of ISO 100-51200 (expandable to ISO 50-204800for stills and ISO 100-102400 for movies).Wide, 15 Stop Dynamic Range.Taking advantage of the camera's full dynamic range of 15 stops, the Alpha7 IV uses image data from the sensor's 33-megapixels to render remarkably delicate detail in landscapes and scenery. This stunning image quality is based on Sony's unrivalled experience at the front lines of both still-image and movie creation.4K 60P Recording.The Alpha 7IV gives you an impressive range of video recording options. Full pixel readout without binning allows 4K 60p recording in Super 35 mode providing high-resolution smooth footage that can be edited to 2x and 2.5x slow-motion when rendered to 30p or 24p in post-production, and 4K 24p or 30p full pixel readout without binning in full-frame with 7K oversampling. For highly detailed and rich 4K content.7K Oversampling for Beautifully Rich, Detailed Images.Thanks to the increased 33MP resolution, the Alpha 7 IV oversamples 7K when recording full-frame 4K movies at up to 30p, resulting in high-resolution, highly detailed 4K for beautifully expressive, rich images. Select the mode that best suits your purpose, and let the camera deliver.Beautiful Color Expression Made Simple with S-Cinetone.The Alpha 7 IV supports S-Cinetone, based on expertise gained through development of the VENICE CineAlta professional cinema cameraline. This look is responsible for the beautiful skin tones for which Cinema Line cameras like the FX9, FX6 and FX3 are widely acclaimed. It delivers natural mid-tones for healthy-looking skin color, plus soft colors and gorgeous highlights. It's easy to create a more expressive look for your movie imagery without post-editing, since S-Cinetone is processed in-camera.Visual Depth Of Field with Focus Map.Answering requests from professional creators, the brand-new Focus Map feature lets you easily visualize depth of field (DOF) and which areas are in and out of focus when you're in movie mode. In use, focus information (depth map) is overlaid on the display of the live view in real time. Areas in focus and within the set DOF appear translucent, while areas out of focus behind the DOF appear blue and those in front of the DOF appear red. Focus Map can be used in autofocus and manual focus modes and greatly enhances the ability to check focus and map depth of field.Sony's Smart AI Based Real Time Tracking.The superior power of the BIONZ XR processing engine has led to improvements in both Real-time Eye AF and Real-time Tracking features. Improved face detection translates into 30% better eye-detection accuracy compared to Alpha 7 III. AI (Artificial Intelligence) is used to detect and track the eyes and face of the subject (human, animal or bird) with extremely high precision. Real-time Tracking allows you to select your subject and then leave tracking to the camera, relying on the latest subject recognition algorithm and high-speed analysis of spatial data by the processing engine.Instantly Turn Your A7IV Into A Live Streaming Webcam.All it takes is a USB connection to turn the full-frame Alpha7 IV into a high-performance webcam. There's no need for complicated, advanced setup; just connect the camera to a computer or smartphone via USB, select "Live Stream (USB Streaming)", and you're set. You can choose from four different output formats, including high-resolution 4K video and simultaneous internal recording is also available, giving you broad flexibility to cover a wide variety of needs.Handheld Movie Shooting with Active Mode.Active Mode uses the camera's stabilization unit, gyro sensors and sophisticated algorithms for highly effective in-camera optical image stabilization during movie shoots. The powerful processing engine precisely detects the required amount of compensation for smooth stabilization in all formats, including 4K, without compromising the Alpha 7 IV's compact size and mobility. And, because the gyro data is also recorded alongside the video, even more effective post-production stabilization can be applied for ultra-smooth shots using Catalyst Browse/Prepare software.- FE 24-70mm f/2.8 GM II Lens-The full force of Sony's latest lens technology brings stunning G Master resolution and exquisite bokeh together in the world's lightest Full Frame F2.8 constant aperture Standard Zoom lens. With significantly evolved AF performance, the FE 24-70mm F2.8 GM OSS II can deliver the full potential of today's advanced still and movie cameras. The Sony FE 24-70mm is ideal for portrait & lifestyle photography, allowing you the range to get the shots regardless of angle or position. It's a lightweight, high powered beast of a zoom lens, built for photographers looking to take their craft to the next level.Superb Image Quality That Rivals the Best PrimesExcellent contrast at high spatial frequencies means superb resolution even at F2.8. Two high-precision XA (extreme aspherical) elements, two ED (Extra-low dispersion) glass elements, two Super ED glass elements, and a floating focus mechanism control aberration, realize sharp, clear images at all zoom and aperture settings.Small, Light and VersatileThis lens is the smallest and lightest F2.8 24-70mm zoom in its class. It weighs just 24.6 oz (695g), over 20% less than the previous model. It is 16mm shorter, and overall volume has been reduced by approximately 18%. Excellent mobility makes it a great choice for professional or enthusiast still or movie use in a wide range of situations.Beautiful G Master BokehBeautiful, natural F2.8 bokeh extends throughout the zoom range thanks to advanced optics and a new 11-blade aperture unit. Bokeh is enhanced by precise control of spherical aberration during both design and manufacture. Two precision XA elements manufactured to 0.01 -micron surface precision suppress onion ring bokeh, while ED glass elements prevent color bleeding for natural-looking circular bokeh.Fast, Precise AF and Excellent ResponseFour of Sony's original XD (extreme dynamic) Linear Motors, a floating focus mechanism, and advanced lens control achieve fast, precise and quiet AF with excellent tracking. Shoot at up to 30 frames per second or up to 4K 120p with a compatible camera body. A new aperture unit also contributes to high speed, enabling full AF tracking performance with the aperture stopped down.Excellent Close-Up PerformanceMinimum focusing distance is just 8.3" (0.21m) at 24mm and 11.8" (0.30m) at 70mm, with maximum magnification of 0.32x. Deep bokeh at F2.8 is great for close ups. Floating focus ensures ideal sharpness throughout the zoom range and at all focusing distances, while inner focus enables impressive close-up stills or movies where space is limited.Minimal Flare and GhostingNano AR Coating II technology produces a uniform anti-reflection coating on lens surfaces, effectively subduing flare and ghosting. The lens' design suppresses internal reflections that can reduce clarity when shooting landscapes, sports, and a variety of other subjects. Excellent clarity is also an advantage for live streaming and similar events.Video Performance Refined for Visual CreatorsAdvanced lens design reduces focus breathing, focus shift and axial shift when zooming. Image and angle of view shifts are minimized for smooth movie imagery. XD Linear Motors and a new aperture unit contribute to quiet, low-vibration operation. The breathing compensation function provided in compatible a series bodies is also supported.Dedicated Aperture Ring, Click/De-click and Iris Lock SwitchesAn aperture ring provides direct, rapid control. The aperture ring click stops can be turned ON to provide tactile feedback when shooting stills, or OFF for smooth, silent control when shooting movies. There is also an iris lock switch that prevents the aperture ring from being accidentally moved between the [A] and F2.8 - F22 settings.Sony Alpha a7 IV FeaturesAlpha a7 IV Mirrorless Camera33MP full-frameExmor R back-illuminated CMOS sensor8x more powerful, next generation BIONZ XR image processing engineUp to 4K 60p 10-bit 4:2:2 w/ full pixel readout in all rec. Formats7K oversampling full-frame 4K 30p 10-bit 4:2:2 w/ no pixel binningReal-time Eye-AF for humans, animals, birds for photo and movieS-Cinetone, S-Log3, HLG and 10 Creative Look presets in-cameraAdvanced movie features; Focus Map, Breathing Comp., AF AssistUVC/UAC livestreaming up to 4K 15p/1080 60pw/ internal recordingLow noise images w/ ISO up to 204800 and 15+stop dynamic range5-axis in-body image stabilization and Active Mode for handheld movieIncredible autofocus w/ 759 phase detection AF points, 94% coverageLarge buffer for over 800 uncompressed RAW+JPEG in continuous fps33MP RAW+JPEG up to 10fps continuous shooting with AF/AEHybrid Still/Movie/S&Q dial, mode-specific menus, customizable controlsXAVC S (AVC), XAVC HS (HEVC) and XAVC S-I (All-I) movie file formatsDual card slots, both compatible w/UHS-II SD, one w/CFexpress TypeFast transfer speed 2.4GHz/5GH Wi-Fi, 10Gbps SuperSpeed USB 3.2FE 24-70mm f/2.8 GM II LensSuperb image quality throughout the entire zoom range at all focusing distancesSmallest and lightest F2.8 24-70mm zoom in its class - 24.6oz (695g)Beautiful F2.8 bokeh throughout the zoom range from advanced optics & 11-blade apertureFour XD Linear Motors and floating focus achieve fast, precise, quiet AF and excellent responseMinimum focusing distance is just 8.3" at 24mm and 11.8" at 70mm, 0.32 max magnificationNano AR coating II effectively suppresses reflections, flare and ghostingAdvanced design reduces focus breathing, focus shift and axial shift when zoomingAperture ring, click/de-click switch and iris lock for professional aperture controlTwo customizable focus hold buttons, zoom smoothness switchDust and moisture resistant for robust reliabilityED aspherical lens elements correct spherical and chromatic aberrationsLinear Response MF for precise, repeatable manual focus controlInstant auto/manual focus selection via AF/MF switchFront fluorine coating prevents fingerprints, dust, water and oilPetal shaped, bayonet mount lens hood with filter control windowWarranty InformationThis product has a limited warranty of 12 months for parts and 12 months for labor.https://www.sony.com/electronics800-942-7669Join VIP PROEarn 2X Points + Exclusive Perks!Request a CallbackChat one-on-one with an expertSell or Trade your GearGet started in 3 easy stepsKey FeaturesCapture stunning detail with the Sony Alpha a7 IV's 33MP full-frame image sensor.Enjoy fast, accurate autofocus, perfect for capturing action shots or portraits with this camera.Create pro-quality videos with 4K 60fps recording, ideal for content creators & videographers.The included FE 24-70mm f/2.8 GM II lens delivers exceptional sharpness and beautiful bokeh.Shoot confidently in low light with ISO up to 51200, expanding your creative possibilities.This mirrorless camera bundle includes extra battery, memory card & backpack for convenience.What's in the box:Sony Alpha a7 IV Mirrorless CameraFE 24-70mm f/2.8 GM II Lens (SEL2470GM2)Lithium-Ion Battery (NP-FZ100)USB Charger (AC-UUD12)Body Cap (ALC-B1EM)Eyepiece Cup (FDA-EP18)Multi Interface Shoe Cap (FA-SHC1M)USB-A to USB-C CableShoulder StrapFront Lens Cap (ALC-F82S)Rear Lens Cap (ALC-R1EM)Lens Hood (ALC-SH168)Lens CaseSony 1 Year Limited WarrantyBundle Includes:128GB UHS-II SDXC Memory CardAlpine 200 Camera BackpackNP-FZ100 Li-Ion BatteryArticles & VideosFrom Megapixels to Masterpieces: Choosing the Right Gear for Street PhotographyThe Best 4K Video CamerasWhat is the Best Camera for Live Streaming Video?Best Full-Frame Mirrorless Cameras - 2024

• Capture stunning detail with the Sony Alpha a7 IV's 33MP full-frame image sensor.
• Enjoy fast, accurate autofocus, perfect for capturing action shots or portraits with this camera.
• Create pro-quality videos with 4K 60fps recording, ideal for content creators & videographers.
• The included FE 24-70mm f/2.8 GM II lens delivers exceptional sharpness and beautiful bokeh.
• Shoot confidently in low light with ISO up to 51200, expanding your creative possibilities.
• This mirrorless camera bundle includes extra battery, memory card & backpack for convenience.