Sony BRAVIA 3 K75S30 74.5"
The 75-inch 4K Direct LED panel leverages Sony’s 4K HDR Processor X1 and Dolby Vision for accurate, vibrant streaming visuals with Motionflow XR 240 smoothing. Exclusive PlayStation 5 features like auto HDR tone mapping and ALLM provide a console-ready experience, while Google TV integrates smart home control and AirPlay 2. This set best suits streaming enthusiasts wanting a large, cinematic screen for movies and shows in mixed lighting, not competitive gamers needing high refresh rates.
Acerca de este TV
Experience 4K HDR color and the user-friendly streaming of Google TV with the BRAVIA 3 K75S30 75" 4K HDR Smart LED TV from Sony. The K75S30 combines HDR color support and Sony's intelligent picture processing to analyze and enhance every scene with accurate, lifelike color. Connect HD and UHD devices via HDMI 2.1 inputs with advanced features like ALLM and eARC. For streaming, the built-in Google TV OS provides a plethora of apps and options with your favorites and frequently watched shows brought together in one convenient home screen.
- UHD 4K 3840 x 2160 LED Panel
- HDR10, HLG, Dolby Vision Compatible
- Google TV OS
- 60 Hz Native Refresh Rate
The 30-Second Version
The Sony BRAVIA 3 K75S30 is a streaming beast with Google TV smarts, but its aging LED panel shows. Great for a bright living room, cinephiles should look elsewhere.
Overview
The Sony BRAVIA 3 K75S30 is all about smart streaming on a huge canvas. If you want a dead-simple 75-inch TV that just works with Google TV and all your apps without a fuss, this is it. But don't expect jaw-dropping picture quality, its Direct LED panel and 60Hz refresh hold it back from being a home theater hero.
Performance
We were surprised by how snappy Google TV feels here. The 4K HDR Processor X1 does a solid job upscaling streaming content, and Dolby Vision support adds some extra punch. That said, motion handling stumbles, the Motionflow XR 240 is just backlight flicker tricks and can't mask the 60Hz ceiling. In our database, picture quality ranks a disappointing 36th percentile, so it's not pulling ahead of cheaper Mini-LED rivals.
Pros & Cons
Pros
- Google TV interface is fast and clutter-free 95th
- Massive 75" screen for immersive everyday streaming 94th
- Dolby Vision and eARC at this size are welcome 88th
- Top-notch Wi-Fi 6 and Bluetooth 5.3 connectivity 84th
Cons
- Direct LED, no local dimming means gray blacks
- 60Hz panel locks out 120fps gaming
- Tinny 20W speakers, a soundbar is mandatory
- Out-of-box color accuracy needs tweaking
The Word on the Street
Specifications
Full Specifications
Display
| Size | 75" |
| Resolution | 4K |
| Panel Type | LED |
| Backlight | Direct LED |
| Aspect Ratio | 16:9 |
| Curved | No |
Picture Quality
| Motion Tech | Motionflow XR 240 |
| Processor | 4K HDR Processor X1 |
HDR
| HDR Formats | HDR10, HLG, Dolby Vision |
| Dolby Vision | Yes |
| HDR10+ | No |
| HLG | Yes |
Gaming
| Refresh Rate | 60 Hz |
| ALLM | Yes |
| Game Mode | Yes |
Smart TV
| Platform | Google TV |
| Voice Assistant | Google Assistant |
| Screen Mirroring | Apple AirPlay 2, Chromecast |
| Works With | Google Home |
Audio
| Speaker Config | 2 |
| Wattage | 20 |
| Dolby Atmos | Yes |
| Surround Sound | Dolby Audio, Dolby Atmos |
| eARC | Yes |
Connectivity
| HDMI Ports | 4 |
| HDMI Version | 2.1 |
| USB Ports | 2 |
| Wi-Fi | Wi-Fi 6 |
| Bluetooth | 5.3 |
| Ethernet | Yes |
| Optical Audio | Yes |
| VESA Mount | 300x300 |
Power & Size
| Power | 291 |
| Energy Star | No |
| Annual Energy | 543 |
| Weight | 31.3 kg / 69.0 lbs |
Value & Pricing
Pricing for this model is all over the map, bundles from $397 up to $30,099, so you really have to shop carefully. The sweet spot seems to be the base TV alone around $800-900. If you spot a bundle with a decent Sony soundbar for under a grand, that's worth considering. Otherwise, hold out for a price dip or look at a TCL QM8K that offers Mini-LED for not much more.
Price History
vs Competition
Stack it against the TCL QM8K Series 75QM8K and the Hisense U7 Series 65U75QG. The TCL is the real threat, it brings Mini-LED backlighting and 120Hz to the table, often at a similar price for the 75-inch size, and its picture quality is leagues ahead. The Hisense U7 is smaller but also sports 120Hz and better contrast. Where the Sony wins is software polish and brand trust, Google TV here runs circles around TCL's interface, and Sony's processing tends to hold up better over time. Still, if you care about watching movies in a dark room, the TCL is the one to get.
| Spec | Sony BRAVIA 3 K75S30 74.5" | LG C5 Series OLED55C5PUA | Hisense U7 Series 65U75QG | Samsung Neo QLED QN900F | TCL QM8K Series 75QM8K | Roku Plus Series 55R6C7 |
|---|---|---|---|---|---|---|
| Screen Size | 75 | 55 | 64.5 | 65 | 75 | 55 |
| Resolution | 3840x2160 | 3840x2160 | 4K | 7680x4320 | 4K | 3840x2160 |
| Panel Type | LED | OLED | QLED | MiniLED | MiniLED | QLED |
| Refresh Rate | 60 | 144 | 165 | 120 | 144 | 60 |
| Hdr | HDR10, HLG, Dolby Vision | Dolby Vision, HDR10 | Dolby Vision, HDR 10+, HDR 10, Hybrid Log-Gamma (HLG) | HDR10, HDR10+, HLG | Dolby Vision IQ, HDR10+, HLG | Dolby Vision, HDR 10+, Hybrid Log-Gamma (HLG) |
| Smart Platform | Google TV | webOS | Google TV | Tizen | Google TV | Roku TV |
| Dolby Vision | true | true | true | false | true | true |
| Dolby Atmos | true | true | true | true | true | true |
| Hdmi Version | 2.1 | 2.1 | 2.1 | 2.1 | 2.1 | 2.1 |
| Compare | Compare | Compare | Compare | Compare |
| Product | Hdr | Audio | Smart | Gaming | Display | Connectivity | Social Proof | Picture Quality |
|---|---|---|---|---|---|---|---|---|
| Sony BRAVIA 3 K75S30 74.5" | 88.2 | 77.3 | 94.9 | 52.9 | 76.3 | 94.2 | 83.5 | 35.9 |
| LG C5 Series OLED55C5PUA Compare | 86.7 | 99.9 | 71.6 | 99.9 | 89.3 | 92.6 | 98.1 | 88.3 |
| Hisense U7 Series 65U75QG Compare | 91.3 | 93.9 | 97 | 95.3 | 38.4 | 97.2 | 94.2 | 97.8 |
| Samsung Neo QLED QN900F Compare | 84.3 | 99.1 | 76.8 | 89.1 | 98.9 | 97.2 | 98.1 | 78.9 |
| TCL QM8K Series 75QM8K Compare | 99.5 | 93.9 | 93.9 | 93.9 | 35.8 | 94.2 | 98.1 | 99.8 |
| Roku Plus Series 55R6C7 Compare | 75.7 | 81.6 | 99.7 | 56.8 | 78.6 | 90 | 94.2 | 78.9 |
Common Questions
Q: Does this TV support 120Hz for PS5 or Xbox?
Nope, it's a 60Hz panel. You'll get ALLM for low lag, but if you want 120fps gaming, this isn't the TV for you.
Q: Is the built-in sound any good?
Honestly, no. The 20W down-firing speakers are thin. You'll want at least a basic soundbar like the Sony HT-S400 if you're buying this screen size.
Q: Can I wall-mount this 75-inch TV?
Yes, it uses a standard 300x300 VESA pattern. Just be aware it's heavy, 31.3 kg, so get a sturdy mount and maybe a helper.
Who Should Skip This
If you're hunting for deep blacks, high contrast, or a 120Hz gaming display, this isn't it. Go grab the TCL QM8K 75-inch instead. It'll cost a bit more but gives you Mini-LED and real HDR punch that the Sony just can't match.
Verdict
For a bright living room where you primarily stream Netflix and YouTube, the BRAVIA 3 K75S30 delivers a friendly, giant-screen experience with few annoyances. But picture enthusiasts and gamers should definitely pass. If you want big-screen immersion without settling for mediocre contrast, the TCL QM8K will make you much happier.
