Samsung The Frame Pro LS03FW 85"

The Samsung The Frame Pro LS03FW is an 85-inch 4K Neo QLED TV that doubles as framed artwork with a virtually glare-free matte screen. It mounts flush to the wall, hides cables brilliantly, and delivers strong picture quality in bright rooms. You'll want a soundbar to fix the weak built-in audio, but for aesthetics-focused buyers, nothing else comes close.

If you've been hunting for a TV that doesn't look like a TV, Samsung's The Frame Pro LS03FW is the one that'll catch your eye. This 85-inch 4K Neo QLED uses mini-LED backlighting for punchier contrast and brightness, and it wraps everything in a picture-frame design that sits almost flush against the wall. Art Mode is the star here: when you're not watching, the screen displays famous paintings or your own photos with a matte, non-glare finish that genuinely mimics printed canvas. It's a conversation piece and a 4K TV rolled into one.

The included wireless One Connect Box is a huge plus. It houses all your HDMI, USB, and power connections in a separate box that can tuck into a nearby cabinet, so only a single thin cable runs to the display. Samsung's One UI Tizen platform handles the smart hub, giving you all the streaming apps and voice assistants (Bixby, Alexa, Google Assistant) you'd expect. For bright living rooms, the matte screen eats reflections like nothing else, making it practical where an OLED would struggle.

But the real reason you're eyeing this over a conventional TV is aesthetics. It comes with a Slim-Fit Wall Mount, and optional magnetic bezels let you customize the frame color. At 85 inches, it's a statement piece, though you'll need a big wall. Prices swing from about $1,267 to $4,510 depending on the retailer, so it's worth checking a few stores. This isn't the cheapest 85-inch TV, but it's uniquely positioned for people who want their tech to blend into the room.

Picture quality on the LS03FW is driven by a Neo QLED mini-LED panel, which means better local dimming and higher peak brightness than older QLED models. Blacks aren't OLED-perfect, but they're deep enough to give movies a cinematic feel, and the anti-glare coating handles bright rooms like a champ. The NQ4 AI Gen3 processor upscales lower-res content nicely, and Motion Xcelerator 144Hz keeps fast scenes fluid. In our database, the display's overall performance lands in the 95th percentile, right up there with the best. That's especially noticeable when you're watching HDR content in a sunlit space; this thing stays vibrant while other screens turn into mirrors.

For gaming, you're looking at a 120Hz native refresh rate, VRR, ALLM, and FreeSync Premium Pro support over HDMI 2.1. A 79th percentile gaming score means it's solid but not top-tier compared to dedicated gaming monitors. Input lag is low enough for competitive play, and the 85-inch size is immersive for story-driven games. The built-in 2.0.2 channel, 40W audio system supports Dolby Atmos and simulated surround, but here's where specs and reality clash: despite decent numbers, owners almost universally call the sound weak and recommend adding a soundbar. The slim design simply doesn't leave room for full-bodied speakers, so plan on budgeting for external audio if you care about movie night.

With no official MSRP but a retail spread of roughly $1,267 to $4,510, pricing for the 85-inch Frame Pro is all over the map. You're paying a significant premium for the art-focused design and flush mount over comparably sized TVs with similar picture performance. That said, if you'd otherwise buy a large art print and a separate 4K TV, the LS03FW starts to make sense as a two-in-one. The lower end of the spectrum makes it a competitive luxury; the higher end pushes it into OLED territory, where you trade the gallery look for superior black levels. Shop around, because the difference between stores can buy you a nice soundbar.

The most natural rival is the LG G5 Series OLED. It delivers perfect blacks and better contrast, but lacks Art Mode and has a glossy screen that struggles with glare. If your room is bright or you can't stand seeing reflections, The Frame Pro's matte finish is a game-changer. The Sony BRAVIA 5 K55XR50 and Hisense U8 bring excellent mini-LED performance at often lower prices, but neither matches the Frame's invisible-cable mounting system or picture-frame aesthetics. The TCL QM8K Series is another value alternative with great brightness, though its sound is similarly mediocre and the design is purely functional. For anyone who treats their TV as part of the decor, the Samsung's flush mount and customizable bezels are in a league of their own.

Steer clear if you're a home theater purist who demands the deepest blacks and don't care about aesthetics. The Frame Pro's audio needs a soundbar to sound decent, and the lack of Dolby Vision might irk enthusiasts with large HDR libraries. If you're after peak picture quality per dollar, a standard mini-LED like the Hisense U8 or an OLED like the LG G5 will give you better calibration and contrast for similar or less money.

Buy the Samsung The Frame Pro LS03FW if your priority is making a large TV disappear into your living space. It's the best-looking television you can hang on a wall, and the picture quality is more than good enough for most homes. Just know that you're choosing form over audio fidelity and the absolute peak of picture performance. Budget for a soundbar, factor in the Art Store subscription if you want variety, and make sure you're comfortable with the price swing between vendors. For someone who wants their tech to feel like art, it's a winner.