Hisense H4 Series Hisense 40-Inch Class H4 Series LED Roku Smart TV Review

The Hisense 40H4F proves a great smart TV interface and a low price can make an older, basic TV a compelling buy for a spare room.

Screen Size 39.5
Resolution 1920 x 1080
Panel Type LED
Refresh Rate 60
Smart Platform Roku TV
Hisense H4 Series Hisense 40-Inch Class H4 Series LED Roku Smart TV tv
26.3 Totaalscore

The 30-Second Version

The Hisense 40H4F is a budget-friendly 40-inch smart TV with a great Roku interface. The picture and sound are average, but it's incredibly easy to set up and use. For under $200, it's a solid choice for a spare room where simplicity matters more than performance. Skip it if you want a TV for your main living room or for gaming.

Overview

Let's talk about the Hisense 40H4F. This is a 40-inch, 1080p Roku TV from 2020 that you can still find for around $185. It's not trying to be the flashiest screen on the wall. It's trying to be the easiest, most reliable TV you can plug in and forget about. The main draw here is the Roku smart platform, which is baked right into the TV. You don't need a separate streaming stick. For someone who just wants to watch Netflix, Hulu, or YouTube in a bedroom, kitchen, or small apartment without any fuss, this is a solid pick. The picture is a basic LED panel, and it's a 2020 model, so it's missing some of the newer bells and whistles. But if your priority is simplicity and value, this TV has a lot to offer.

Performance

Our database shows this TV lands in a weird spot. Its 'smart' score is well above average, thanks entirely to the integrated Roku OS. That platform is smooth, intuitive, and has every app you'd want. But the actual display hardware is, frankly, underwhelming. The picture quality percentile is about average, which means it's fine for casual viewing but won't wow you. The audio score is mediocre, so you'll probably want to consider a soundbar or at least use the TV's headphone jack for better sound. For gaming, it's a 60Hz panel with no special features, so it's strictly for casual console or streaming game play. It's not built for fast-paced competitive gaming.

Performance Percentiles

Hdr 21.4
Audio 30.7
Smart 83.7
Gaming 25.3
Display 4.7
Connectivity 28.7
Social Proof 91.3
Picture Quality 43

Pros & Cons

Pros

  • The Roku smart TV interface is excellent and eliminates the need for an external streaming device. 91th
  • It's incredibly affordable, often found under $200, which is a steal for a 40-inch smart TV. 84th
  • Setup is famously simple. Plug it in, connect to Wi-Fi, and you're streaming in minutes.
  • Alexa compatibility works for basic voice commands, adding a bit of smart home convenience.
  • It has strong social proof, with thousands of reviews averaging 4.5 stars, indicating most buyers are happy with it.

Cons

  • The picture quality is just okay. It's a basic 1080p LED from 2020, so colors and contrast are middle of the pack. 5th
  • The built-in speakers are a weak spot. Sound is thin and lacks bass, which is a common complaint. 21th
  • It has very few connectivity ports. You're limited in what you can plug in, which can be frustrating. 25th
  • It lacks any meaningful HDR support, so you won't get those brighter, more vibrant highlights in modern content. 29th
  • It's not a good choice for gamers. The 60Hz refresh rate and lack of gaming modes put it far behind most modern TVs.

The Word on the Street

4.5/5 (8960 reviews)
👍 A huge number of buyers praise the ease of setup and the convenience of the built-in Roku platform, saying it works flawlessly for daily streaming.
🤔 Many reviews mention initial confusion or frustration around Alexa setup or Roku activation fees, but most figure it out and report everything works fine after a brief setup period.
👎 A common complaint is about the TV's sound quality, with owners consistently describing the built-in speakers as weak and recommending an external sound solution.
👍 Despite its age and basic specs, the overwhelming sentiment is satisfaction with the value, with owners happy they got a reliable smart TV for such a low price.

Specifications

Full Specifications

Display

Size 39.5"
Resolution 1920 (Full HD)
Panel Type LED
Backlight LED
Aspect Ratio 16:9
Curved No
Year 2020

Gaming

Refresh Rate 60 Hz

Smart TV

Platform Roku TV
Voice Assistant Alexa

Connectivity

Wi-Fi Wi-Fi

Power & Size

Weight 5.8 kg / 12.8 lbs

Value & Pricing

The value proposition here is clear. At around $185, you're getting a functional 40-inch smart TV that does the core job: it displays video and streams content. You're not paying for cutting-edge picture technology. Compared to other brands at this size, you might find TCL TVs with similar Roku platforms for a similar price, or basic Samsung/LG models that cost a bit more but use their own, sometimes clunky, smart systems. The Hisense H4F wins on price and the quality of its smart interface. It's a budget champion, but you're buying into 2020-era display tech.

Price History

$100 $200 $300 $400 $500 $600 $700 Mar 16Mar 22 $585

vs Competition

The obvious competitor is a TCL 4-Series Roku TV. They're often in the same price bracket, use the same Roku OS, and have similar specs. The choice might come down to which brand has a sale. Stepping up a bit, a Hisense U6 Series Mini-LED TV offers a much better picture with 4K and HDR, but costs more and might use a different smart system. If you hate Roku and love Google, an Insignia Fire TV or a TV with Google TV would be the alternative at this price. The trade-off is clear: stick with the H4F for the proven Roku experience at the lowest cost, or pay a little more for a significantly better picture from a newer model.

Spec Hisense H4 Series Hisense 40-Inch Class H4 Series LED Roku Smart TV Sony BRAVIA 5 Sony BRAVIA 5 85" 4K HDR Smart Mini-LED TV Samsung Neo QLED Samsung QN800D 75" 8K HDR Smart Neo QLED Mini-LED LG OLED evo - C5 series LG - 65" Class C5 Series OLED evo AI 4K UHD Smart Hisense U65QF Mini-LED Hisense - 75" Class U6 Series MiniLED QLED UHD 4K Roku Mini-LED QLED 4K - Plus Roku - 55" Class Plus Series 4K QLED Mini-LED
Screen Size 39.5 85 75 65 75 55
Resolution 1920 x 1080 3840x2160 7680x4320 3840x2160 3840x2160 3840x2160
Panel Type LED Mini-LED Mini-LED OLED Mini-LED QLED Mini-LED QLED
Refresh Rate 60 120 120 120 144 60
Hdr - Dolby Vision, HDR10, HLG HDR10+, HLG Dolby Vision, HDR10, HLG Dolby Vision, HDR10+, HLG Dolby Vision, HDR10+, HLG
Smart Platform Roku TV Google TV Tizen webOS Fire TV Roku TV
Dolby Vision - true false true true true
Dolby Atmos - false true true true true
Hdmi Version - 2.1 2.1 2.1 2.1 2.1

Common Questions

Q: Do I need to pay for a Roku subscription to use this TV?

No, you do not need a paid Roku subscription. The Roku OS is free and comes with all the major streaming apps. Some reviews mention confusion about activation, but that typically refers to linking a Roku account, which is free. There is no monthly fee to use the smart features.

Q: How good is the picture quality for movies?

The picture quality is solid for casual viewing, but not great for movies. Our data places it in the middle of the pack. It's a 1080p LED panel from 2020, so it lacks the contrast, color depth, and HDR support of newer TVs. For serious movie watching in a dark room, you'll want a TV with better performance.

Q: Can I use this TV with my PlayStation or Xbox?

Yes, you can connect any console via HDMI. However, it's not a good gaming TV. It has a standard 60Hz refresh rate and no gaming features like Variable Refresh Rate (VRR) or Auto Low Latency Mode (ALLM). It's fine for casual, slower-paced games, but for fast-paced action or competitive gaming, its performance lags behind most modern displays.

Q: Is the Alexa compatibility useful?

The Alexa compatibility allows for basic voice commands like turning the TV on/off, changing channels, or launching apps if you have an Alexa device in your home. It's a convenient extra, but it's not a core feature of the TV and setup can sometimes require a few extra steps, as noted in some customer reviews.

Who Should Skip This

Skip this TV if you're looking for a primary television for your living room. The mediocre picture and audio won't provide a great experience for movie nights or sports. Gamers should also look elsewhere. The 60Hz panel and lack of gaming features make it a poor choice for anything beyond very casual gaming. Instead, look for a more recent 4K TV, even from the same Hisense brand like the U6 series, which offers much better picture technology. If you absolutely love a different smart platform like Google TV or Samsung's Tizen, you should also skip this, as you're locked into Roku here.

Verdict

Buy this TV if you need a simple, no-fuss screen for a secondary room like a bedroom, office, or kitchen. If your main goal is to access streaming apps easily and you don't care about having the absolute best picture, it's a perfect fit. The Roku system is the star here. Do not buy this TV if it's going to be your main living room TV where you watch movies or play games regularly. The picture and sound aren't good enough for that. Also, avoid it if you're a gamer looking for a responsive display. For a primary TV, even a slightly more expensive 4K model from the last couple of years will be a much better experience.