Samsung S90FA QN77S90FAFXZA 77 Inch 77" 2025 Review

A flashy, bright 77-inch OLED that prioritizes spectacle over accuracy. Great for game night, not for color grading.

The Samsung S90FA is a big, bright OLED that's more about the wow factor than perfect accuracy. The one thing to know? It's a show-off TV. The 77-inch OLED panel hits hard with contrast and gets seriously bright, which makes movies and sports pop in a way that'll impress your friends. But our data shows its picture quality scores land in a surprisingly low 43rd percentile, which tells us Samsung's AI processing is doing a lot of heavy lifting, and not always subtly.

What surprised us was the split personality. The display and audio are top-tier, scoring in the 96th and 91st percentiles respectively. That means deep blacks, vibrant colors, and sound that actually has some punch. But then you look at the gaming score (75th percentile) and, more tellingly, the HDR and picture quality scores (58th and 43rd percentiles). The raw panel is fantastic, but the processing seems to be holding it back from being a true reference screen. It's fast and flashy, not nuanced and accurate.

At $2520, it's a solid deal for a 77-inch OLED with this much brightness and built-in audio quality. You're paying for the spectacle and the size. If you want a calibrated, filmmaker-approved experience, this isn't it. But if you want a massive, punchy screen that makes game nights and movie nights feel like an event, the price is right.

The most direct fight is with the LG OLED evo AI G5. LG's processing is generally more refined and accurate, especially for movies, but the Samsung might beat it on peak brightness. If you're all about gaming, the LG's webOS is smoother, but the Samsung's 120Hz panel is just as capable. Then there's the Sony BRAVIA 5 Mini-LED. It'll blow this Samsung away in brightness and HDR impact for sports, but you lose the perfect blacks of OLED. The Hisense U6 is a budget mini-LED alternative, but it's not in the same league for contrast or viewing angles.

Skip this if you're a videophile or movie purist looking for reference-grade color accuracy. The processing gets in the way. Also, if your room has a ton of windows, the glossy OLED screen will be a mirror. For those folks, go get a bright Mini-LED TV like the Sony BRAVIA 5 instead.

We recommend the Samsung S90FA if your priority is a huge, bright, in-your-face OLED for a mixed diet of sports, gaming, and streaming. It's the TV you buy to be impressed, not to pixel-peep. For a more balanced, accurate picture, spend your money on the LG or Sony. But if you want the OLED 'pop' on a big screen without breaking the bank, this Samsung gets the job done with flair.