Bang & Olufsen Cisco Bang & Olufsen 980 Wireless Over-Ear Headset Review
The Cisco Bang & Olufsen 980 headset costs $857 but delivers strictly average performance. Its social proof score is a dismal 14th percentile. We break down why it's a hard pass.
The 30-Second Version
The Cisco Bang & Olufsen 980 is a $857 headset with performance that ranks dead average (48th-50th percentile) in every key category. Its social proof score is in the basement at 14%. You are paying a massive premium for two brand names on a mediocre product. Save your money.
Overview
The Cisco Bang & Olufsen 980 is a $857 headset that lands squarely in the middle of the pack. Its percentile rankings tell the story: sound quality, noise cancellation, microphone performance, and battery life all hover between the 48th and 50th percentile. That means for nearly every key metric, this headset is just about average compared to other wireless over-ear models. It's a premium collaboration between a networking giant and a luxury audio brand, but the raw performance data suggests you're paying for the name more than the experience. The one standout is its social proof score, which sits at a dismal 14th percentile, indicating it's not a popular or well-reviewed choice among buyers.
Performance
Let's talk numbers. With a sound quality score in the 49th percentile, you're getting audio that's fine, but not exceptional. The ANC performance at the 48th percentile is similarly middle-of-the-road; it'll cut out some background hum, but don't expect the near-silence of top-tier competitors. The six-microphone array lands at the 48th percentile for mic quality, which translates to decent call clarity, but nothing that will make your colleagues remark on how good you sound. Battery life at the 48th percentile aligns with the advertised 23 hours of talk time, which is adequate but unremarkable. In short, this is a headset that performs exactly as its median rankings suggest: competently, but without any single area that excels.
Pros & Cons
Pros
- Build quality is right at the median (50th percentile), suggesting solid construction. 99th
- Feature set includes aptX Adaptive/HD codec support for higher-quality wireless streaming. 89th
- Includes a case and audio cable for wired use, adding some versatility. 87th
- Webex integration and encryption are built-in for enterprise security. 86th
- Comfort score is average (48th percentile), so it shouldn't be a major pain point for most.
Cons
- Social proof is catastrophically low at the 14th percentile, meaning very few people are buying or recommending it. 8th
- The price-to-performance ratio is poor, with median scores but a premium $857 price tag.
- ANC performance is below average at the 48th percentile, a critical flaw for a headset at this price.
- Sound quality is merely average (49th percentile), which is unacceptable for a B&O-branded product.
- Battery life is just okay (48th percentile), lagging behind class leaders by several hours.
Specifications
Full Specifications
Design
| Form Factor | Over-Ear |
| Open/Closed | Closed |
| Foldable | Yes |
| Weight | 0.3 kg / 0.6 lbs |
Audio
| Driver Type | Dynamic |
| Driver Size | 40 |
| Freq Min | 80 |
| Freq Max | 6800 |
| Impedance | 24 |
Noise Control
| ANC | Yes |
Connectivity
| Wireless | Yes |
| Bluetooth | 5.1 |
| Profiles | A2DP, AVRCP, HFP, HSP |
| Multipoint | Yes |
| Wired Connector | 3.5mm |
| Cable Length | 1.25 |
| Range | 12.2 |
Battery
| Battery Life | 47 |
| Charge Time | 2 |
| Fast Charging | 10min=3hrs |
| Charging | USB-C |
Microphone
| Microphone | Yes |
| Mic Count | 6 |
| NC Mic | Yes |
| Mic Pattern | Cardioid (Unidirectional) |
Features
| Touch Controls | No |
| App | iOS, Android |
| Volume Limiting | Yes |
Value & Pricing
At $857, the value proposition here is almost non-existent. You are paying a massive premium for the Cisco and Bang & Olufsen logos on a product that delivers strictly median performance across the board. For the same money or less, you could buy two of the top-performing headsets in our database. The price per percentile is astronomically high, making this one of the worst value picks we've seen in this category.
vs Competition
Stack it up against the competition and the picture gets worse. The Sony WH-1000XM5, often found for hundreds less, dominates in ANC (typically 90th+ percentile) and battery life. The Apple AirPods Max, while also expensive, offers a far more cohesive ecosystem and spatial audio features the 980 lacks. Even the Beats Studio Pro and Bose QuietComfort Ultra offer significantly better noise cancellation and more polished user experiences for less money. The 980's only potential niche is its baked-in Webex management for corporate IT departments, but that's a very narrow use case that doesn't justify the cost for almost anyone else.
| Spec | Bang & Olufsen Cisco Bang & Olufsen 980 Wireless Over-Ear Headset | Sony Sony WH-1000XM6 Noise-Canceling Wireless Over-Ear | Apple AirPods Max Apple AirPods Max Wireless Over-Ear Closed-Back | Sennheiser Sennheiser ACCENTUM Plus Wireless Active | JBL JBL Tune 770NC Noise-Cancelling Over-Ear | Bang & Olufsen Bang & Olufsen Beoplay HX Noise-Canceling Wireless |
|---|---|---|---|---|---|---|
| Form Factor | Over-Ear | Over-Ear | Over-Ear | Over-Ear | Over-Ear | Over-Ear |
| Driver Type | Dynamic | Dynamic | Dynamic | Dynamic | Dynamic | Dynamic |
| Driver Size (mm) | 40 | 30 | 40 | 37 | 40 | 40 |
| Impedance Ohms | 24 | 48 | 16 | — | 32 | 24 |
| Wireless | true | true | true | true | true | true |
| Active Noise Cancellation | true | true | true | true | true | true |
| Open Closed Back | Closed | Closed | Closed | Closed | Closed | Closed |
| Bluetooth Version | 5.1 | 5.3 | 5.0 | 5.2 | 5.3 | 5.1 |
| Battery Life Hours | 47 | 30 | 20 | 50 | 70 | 35 |
Common Questions
Q: Is the noise cancellation on the Cisco B&O 980 any good?
Not for the price. Its ANC performance sits at the 48th percentile, which is below average. It will reduce some constant noise, but it's far less effective than leaders like Sony or Bose, which often score above the 90th percentile.
Q: How does the sound quality compare to other Bang & Olufsen headphones?
It's a significant step down. With a sound quality percentile of 49, it performs like a mid-range consumer headset, not a premium B&O audio product. You're not getting the detailed, rich sound the brand is known for.
Q: Who is this headset actually for?
Data suggests almost no one. Its 14th percentile social proof indicates very low adoption. The only plausible user is an employee in a large enterprise that uses Cisco Webex and has strict IT management requirements, where the headset is provided by the company.
Who Should Skip This
Everyone should skip this, but especially music lovers, frequent travelers, and anyone shopping with their own money. With sound and ANC scores languishing below the 50th percentile, it fails to satisfy critical use cases. Budget-conscious buyers should run the other way given its 3.7/100 score in that category. Even luxury seekers will find better-built and better-sounding options from the same brands.
Verdict
We cannot recommend the Cisco Bang & Olufsen 980 to anyone. The data is clear: you are spending luxury money on a thoroughly average product. Its 14th percentile social proof score is a huge red flag that the market has already rejected this offering. Unless your company is issuing these to you and mandates Webex Hub control, steer clear. There are a dozen better options that cost less and perform significantly better.