Samsung LS03FW QN75LS03FWFXZA 75 Inch The Frame Wireless 75" 2025 Review

Buy this TV for your wall, not for your eyes. The art mode is brilliant, but the picture quality doesn't justify the nearly $2800 price tag unless seamless decor is your top priority.

The Samsung Frame is a TV that wants to be art when you're not watching it, and honestly, that's the whole point. If you're buying this, you're paying a premium to make your giant black rectangle disappear into your wall. The picture is fine—it's a solid Neo QLED—but it's not the best in its price range. The one thing to know is this: you're buying a design statement first, a TV second.

The performance is a mixed bag, which surprised us given the price. The audio is genuinely fantastic, landing in the 94th percentile. It fills a room without needing a soundbar, which is a huge win. But the picture quality score is only in the 43rd percentile, which tells you everything. For nearly $2800, you expect a top-tier image, but our data shows it's just okay. The 120Hz panel is good for gaming, but it's not a dedicated performer.

It's a tough sell on pure value. At $2780, you can get TVs with objectively better picture quality. This is only worth the money if the art gallery aesthetic is a non-negotiable part of your decor. If it's just a TV you want, look elsewhere.

The most direct competitor is the LG OLED evo AI G5. For similar money, you get perfect blacks and arguably the best picture quality on the market, but it won't look like a picture frame. The Hisense U65QF offers a Mini-LED experience for way less cash, though the design is generic. And the Sony BRAVIA 5 is a beast for sports and movies. The Frame loses on pure specs to all of them, but none of them can vanish into your wall art collection.

If you're a cinephile or a gamer chasing the absolute best picture quality, this isn't it. The HDR performance is underwhelming for the price. Go get an LG OLED instead. Also, skip it if you don't care about the art frame look at all—you're just paying for a feature you won't use.

We can only recommend The Frame to a very specific buyer: someone who prioritizes interior design and wants their TV to be invisible when off. For that person, it's perfect. For everyone else who just wants a great 75-inch TV, the money is better spent on an LG OLED or a Sony Mini-LED. This is a lifestyle product, not a performance champion.