Samsung LS03FW QN65LS03FWFXZA 65 Inch The Frame Wireless 65" 2025 Review

The Samsung The Frame's audio system is in the 99th percentile, so you can skip the soundbar. But you're paying for the art-gallery design, as its picture quality ranks a middling 43rd percentile. At $1990, it's a niche buy for design-first spaces.

The Samsung The Frame (2025) is a TV that asks you to pick a side. Do you want a 65-inch art display that blends into your wall, or a high-performance home theater screen? At $1990, it's a premium proposition. Its audio system lands in the 99th percentile, which is frankly wild for a TV this slim, and connectivity is a strong 93rd percentile with five HDMI ports. But picture quality sits at the 43rd percentile, which tells you where the priorities lie.

Let's talk about what this TV does well. That 99th percentile audio score isn't a fluke. With a 2.0.2 channel, 65W system and Dolby Atmos, it's one of the few TVs that doesn't immediately beg for a soundbar. For gaming, it's decent with a 120Hz panel and a 74th percentile ranking, making it solid for casual to moderate gamers. The display itself is a 4K Neo QLED panel, but its overall picture quality percentile (43rd) and HDR score (57th) indicate it's not tuned for the absolute peak contrast or brightness you'd get from a high-end OLED or Mini-LED competitor. It's a good screen, not a great one, by the numbers.

At $1990, you're paying a significant premium for the design concept. You can get TVs with superior picture quality for this price, or even less. The value is entirely in the art-gallery aesthetic and the surprisingly fantastic built-in audio. If you don't care about the frame design, your money buys better pure performance elsewhere.

Stacked against the competition, the trade-offs are clear. A similarly priced LG OLED evo G5 will demolish it in contrast and HDR impact (picture quality percentile will be much higher), but its audio won't touch the Frame's. The Hisense U6 Series MiniLED offers better HDR brightness for less money, but lacks the design flair and audio chops. The Samsung The Frame carves its niche: it's for spaces where the TV is off more than it's on, and you want that downtime to look good. For pure movie nights, an OLED is a better performer.

Skip this TV if you're a videophile or competitive gamer. The 43rd percentile picture quality and 57th percentile HDR scores mean you're sacrificing pure performance for aesthetics. If your primary goal is the best possible movie or gaming experience for your $2000, a high-end OLED or bright Mini-LED TV will be a significantly better performer on the spec sheet.

We recommend the Samsung The Frame (2025) if your top priority is a TV that disappears into your decor as art and has shockingly good built-in sound. The data is clear: its strengths are audio (99th percentile) and connectivity, not class-leading picture quality. If you're a videophile or hardcore gamer chasing the best HDR and contrast, its 43rd percentile picture quality score is a deal-breaker. This is a lifestyle product with great speakers, not a reference-grade display.